Going by the grapevine, Ram Charan charged a whopping amount of 1 Crore to dance at IIFA Utsavam, which happened a couple of days ago in Hyderabad. The award night, which honored the talents across South Indian cinema, managed to fetch great attention by roping in stars like Ram Charan and Akhil Akkineni to perform live.
This marks the first ever stage performance of both the mega and Akkineni scions. Apparently, Akhil charged around 40 lakhs for his act. Ram Charan was seen spending almost a week of his time in rehearsals, for the 7 minute dance performance, in which Tamannaah is also a part.
IIFA Utsavam was conducted as a fund-raiser for the rain hit Chennai and the organisers garnered huge with the show turning out to be a major hit. IIFA donated one Crore to the relief fund of TamilnaduCM, besides paying fancy to the stars, who performed at the event.
Tamannaah, Taapsee, Adah Sharma, Shiva RajKumar, Jeeva and some other actors and actresses have also set the stage on fire at IIFA Utsavam, pocketing a bomb. Nevertheless, the star presence of these celebrities brought the show a thumping response, which will now be tried to reprise by the other award shows. This surely has opened a new market for the other stars, who till date did not consider performing during award nights. After all, it's a show biz.