Puri
Jagannath
and
Ravi
Teja
have
united
for
their
fourth
film
after
the
hat
trick
hits
Itlu
Sravani
Subrahmanyam,
Idiot
and
Amma
Nanna
O
Tamila
Ammayi.
The
director
highlights
the
pros
and
cons
of
the
film
industry
and
how
the
technicians
are
exploited.
At
the
same
time
he
satirizes
the
media,
the
yellow
journalism
and
the
sheer
reverence
of
the
fans
towards
the
film
stars.
As
a
whole
the
film
is
"for,
of
and
about" the
film
industry.
Ravi
(Ravi
Teja)
works
as
an
assistant
director
and
Narayana
(MS
Narayana)
as
co-director
for
director
Idli
Satyanarayana
(Brhamanandam)
in
the
Telugu
film
industry.
During
the
shooting
Ravi
meets
Sandhya
(Siya),
a
group
dancer.
Sandhya's
sister
Surekha
(Surekhavani)
get
married
to
Rambabu
(Krishna
Bhagawan)
who
harasses
her
only
to
exploit
Sandhya.
Ravi
narrates
an
interesting
story
to
the
producer
(Sayaji
Shinde).
But
he
is
not
ready
to
take
the
risk
with
a
debutant
director
like
Ravi.
Meanwhile,
a
rich
goon
Yadu
(Supreet
Reddy),
who
usurps
prime
lands
casts
his
eyes
on
Sandhya
and
Rambabu
tries
to
make
use
of
this
in
his
favour.
At
this
juncture,
Ravi
narrates
the
story
to
hero
Mallik
(Subbaraju)
who
also
expresses
his
doubts
regarding
its
feasibility.
When
Ravi
pleads
for
a
chance,
he
agrees
for
a
trial
shoot
and
they
seek
the
help
of
Sandhya
and
other
friends.
Popular
director
VV
Vinayak
asks
Ravi
for
a
heroine.
Having
seen
Sandhya's
performance
in
the
trial
shoot,
he
books
her.
When
Sandhya
becomes
a
heroine,
Rambabu
ignores
Yadu.
Mallik
impressed
with
the
trial
shoot,
convinces
the
producer.
The
producer
had
suffered
much
loss
due
to
Idli
Satyanarayana's
film.
The
film
shooting
begins
with
Mallik
as
hero
and
Sandhya
as
heroine.
At
this
time,
an
item
dancer
Mumaith
(Mumait
Khan),
who
had
an
affair
with
Mallik
attempts
suicide
and
is
raped.
This
and
the
paucity
of
funds
puts
the
project
in
trouble.
Yadu
comes
forward
to
finance
the
project.
But
once
the
shootingis
over
Ravi
finds
his
name
missing
in
the
titles.
Eventually
he
teaches
Yadu
a
lesson
and
replaces
the
name.
PLUS:
Ravi
Teja
as
usual
is
at
his
best
with
the
character
tailor-made
for
him.
Moreover,
it
is
a
real
life
character,
where
the
hero
has
entered
the
film
industry
as
an
assistant
director.
The
director
has
moulded
the
character
with
precision,
taking
everything
in
a
positive
and
practical
way.
The
punch
dialogues
add
to
the
charm
and
have
got
good
response
from
the
audiences.
Heroine
Siya
is
just
okay
and
does
not
have
much
scope
for
performance.
However,
she
is
really
glamorous
in
a
romantic
song.
The
highlight
of
the
film
is
that
the
director
has
chosen
each
and
every
character
to
give
a
message
to
the
audiences.
MINUS:
The
film
deals
with
the
problems
and
hardships
faced
by
film
technicians
in
the
industry.
The
audiences
are
in
no
way
concerned
with
the
woes
of
the
technicians
and
artistes,
watch
the
film
for
mere
entertainment.
The
director's
effort
is
like
spitting
at
the
sky,
which
may
boomerang
on
the
industry
itself.
However,
the
director
needs
to
be
appreciated
for
taking
such
a
daring
step.
The
villain's
role
is
not
etched
properly
either.
Though
he
was
projected
as
a
big
goon,
he
could
hardly
do
anything
to
the
heroine
or
the
hero.
REMARKS:
The
director
appears
to
have
a
grudge
against
the
websites
and
the
media,
who
had
tried
to
downplay
him
a
few
years
ago.
He
makes
several
sarcastic
remarks
through
the
character
of
Sayaji
Shinde
on
the
reviewers
and
websites
who
keep
narrating
the
entire
story
killing
the
mood
of
the
audiences.
Likewise,
through
Mumaith
Khan,
he
shows
how
yellow
journalism
spoils
personal
life.
He
also
concentrates
on
the
fans' innocent
adulation
towards
heroes
and
how
they
suffer
in
the
long
run.
He
gives
a
message
to
the
audiences,
not
to
follow
their
heroes
blindly
and
Sai
Ram
Shankar
has
done
role
of
a
hero's
fans'
president
in
a
nice
way.
Though
the
film
is
on
the
film
industry,
the
director
has
mixed
love
story
and
action
in
a
perfect
ratio
to
make
it
commercially
viable.
It
is
a
movie
that
could
be
watched
once.
Cast:
Raviteja,
Siya,
Sairam
Shankar,
Supreet
Reddy,
Subbaraju,
Sayaji
Shinde,
Brahmanandam,
Krishna
Bhagawan,
MS
Narayana,
Venumadhav,
Raja
Ravindra,
Satyam
Rajesh,
Uttej,
Ramaprabha,
Kovai
Sarala,
Mumaith
Khan,
Surekhavani
and
others
Credits:
Camera
–
Shyam
K
Naidu
Music
–
Chakri
Producer
–
DVV
Danaiah
Story,
screenplay,
dialogues
and
direction
–
Puri
Jagannath
Banner:
Universal
Media
Released
on:
December
18,
2008