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How OTT played a major role in growth of Malayalam industry
Pandemic, is the reason behind the many OTT platform has become favourite among moviegoers. It has attracted to several audience to the platform and made new experiences among them. It also broke all language barriers at all level. With a wide variety of genres and formats, several Malayalam movies have managed to be at the top at the OTT platforms over past years. From heartfelt family dramas to action thrillers, the industry followed a speedy growth in this area. Here we have listed five reasons behind successful growth of Malayalam film industry on OTT platforms .
Table Of Content
Emergence of OTT platforms
The rise of OTT platforms, which gives an opportunity to people watch their favourites show and programmes on digital platforms. Pandemic was the time, many OTT platforms have gained attention across the world. It notices that people started watching OTT releases that any other platforms like TV and YouTube. As per the reports, India is one of the leading markets OTT services worldwide with 42 crore viewers and 12 crore active paid OTT subscriptions.
OTT vs Theaters
After the arrival OTT platforms, it had become the only avenue for film releases. It brings a new experience among audience and attracted to large number of people to here. Comparing OTT platforms with Theatres, they offers a wide variety of rich and original content. It also offer a large variety of original web series and movies in different genres. And it started streaming in all regional languages. So, these are the reason behind, how OTT platform got popularity among audience.
Malayalam movies in the OTT world
With rich content and astonishing performances, many Malayalam OTT releases grabbed the cinephiles attention around the world. From action, drama, thriller, romance and more, the industry churns out good content for all kind of viewers. Comparing with other regional OTT platforms, the industry has gained more attention from viewers during pandemic.
New Characters and New Faces
OTT platforms are still trending on the market. By presenting rich content, carrying interesting story plot may OTT releases are still favorite among audience. On other hand, they welcomed many talented and new faces to the industry to showcase their acting skills.
Top Watched Malayalam OTT Release
Several Malayalam movies released on various OTT platforms during Covid time. It had received good responses from audience and critics. Mahesh Narayanan's film CU Soon is one of the first Covid OTT releases in Malayalam during lockdown. Featuring Fahadh Fasil, Darshana Rajendran and Roshan Mathew in lead roles, the film released on Amazon Prime Video and got critical appreciation from audience.The list also includes many super stars film like Shylock, Aaraattu, Forensic, Salute and many more.
