Almas Anfar Kathuria already has what can only be described as a crown wardrobe. Mrs. India Middle East 2024, Mrs. Tourism International 2024, Charity Queen, and Regent Smart City Queen Thailand all sit proudly in her lineup. Pageantry is clearly part of her world-and she has the crown collection to prove it.
It has also taught her how to command a camera, captivate a crowd, and bring a complete look to the stage. Hair, makeup, styling, and confidence all play their part, but for Almas, the transformation does not end there. An ensemble is not in its entirety until the perfume is on. Scent leaves an invisible signature in the air, lingering even after the queen has made her exit. That connection to fragrance runs much deeper than pageantry. Almas knows scent from both sides of the dressing-room mirror. She is a third-generation perfumer at Al Anfar Perfumes, the family fragrance house founded by Haji Anfar Ali in 1950 and later expanded throughout the GCC by Shahid Anfar Ali. Her vision takes delicious form in a forthcoming fragrance featuring chocolate, oud, strawberry, caramel, and espresso-themed notes. Sweet, exuberant, and packed with personality, the dessert-inspired creation promises to turn Gen Z vanity shelves into something seriously scrumptious. The playfulness continues with a seven-day miniature fragrance concept. Seven small bottles represent the days of the week, allowing wearers to match their scent to their outfit, mood, or plans. Whatever the day brings, Almas wants a fragrance ready to meet it. Beneath the playful presentation is an equally important idea: affordable luxury. Her creations are designed to work as birthday gifts, celebratory treats, spontaneous purchases, and personal rewards. Collectible, photogenic, and easy to gift, they aim to make fragrance feel special without putting it out of reach. With the crowns, the family legacy, and a fresh take for a new demographic, Almas Anfar Kathuria is here to claim another title: fragrance queen.
Now, she is reimagining that heritage with a colorful, animated attitude for a Gen Z audience that consumes the entire aesthetic. In short, Almas understands the assignment.More Articles