A rent-a-boyfriend service in Delhi, starting at ₹1,500, has gone viral online, with platforms like AmigoFlow promoting themselves as India's answer to renting a friend, a boyfriend, a girlfriend, or a platonic companion on demand. The trend has triggered an internet frenzy, with reactions ranging from curiosity to outright dismissal. Prachi Singh, who plays Manjuri, known to viewers as Munni, in Kyunki Saas Bhi Kabhi Bahu Thi 2, has a clear take on what's fueling it, and why she isn't convinced it's the answer.

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Asked what's driving the idea of a boyfriend or girlfriend on demand, she didn't mince words. "Personally, I don't support the idea of renting companionship because I believe human relationships are built on genuine emotions, trust, and mutual care, not on a financial arrangement. While I understand that loneliness and busy lifestyles can lead people to seek temporary companionship, I feel that meaningful connections should develop naturally and be based on authenticity," she said.

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On whether such services reflect changing relationships or are simply papering over a deeper emotional gap, she pointed to what real relationships offer that a paid arrangement can't. "To me, real relationships, whether friendships or romantic partnerships, teach us patience, empathy, and emotional growth. Those experiences are difficult to recreate in a transactional setting. I believe it's more valuable to invest time in building genuine bonds, even if they take longer to develop," she said.

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Asked why so many young people are drawn to renting companionship instead of pursuing traditional relationships, Prachi said the trend points to something bigger than convenience. "That said, I also think this trend highlights a larger issue: many young people are experiencing loneliness and emotional isolation," she said.

"Instead of normalizing paid companionship as a long-term solution, we should encourage stronger communities, open conversations about mental well-being, and opportunities for people to build real, lasting connections," Prachi ended.