Stylized
action
sequences,
complicated
stunts
and
a
starry
cast
expectations
from
Aamir
Khan
starrer
action
thriller
Dhoom
3,
releasing
Friday,
are
sky
high.
With
two
highly
successful
prequels,
it
is
no
wonder
that
the
expectations
from
the
movie,
produced
under
the
Yash
Raj
Films
banner
and
directed
by
Vijay
Krishna
Acharya,
are
high.
Also
starring
Abhishek
Bachchan,
Uday
Chopra
and
Katrina
Kaif,
the
movie's
music
and
trailers
have
already
proven
to
be
an
appetiser
for
the
audiences.
Touted
as
one
of
the
biggest
releases
this
year,
it
comes
with
an
expectation
of
towering
over
the
box
office
collections
of
past
releases
of
2013.
Made
on
an
extravagant
budget
of
approximately
Rs.100
crore,
the
film
will
be
releasing
in
about
4,000
screens
in
India.
"There
is
a
possibility
of
the
film
crossing
the
Rs.300
crore
mark.
But
we
will
have
to
wait
and
watch," said
Rajesh
Thadani
of
Multimedia
Combines.
In
the
film,
Abhishek
and
Uday
will
be
seen
reprising
their
roles
of
Jai
Dixit
and
Ali
from
the
last
two
Dhoom
movies,
while
Aamir
steps
in
to
play
a
negative
role
as
a
gymnast.
Aamir
essays
Sahir
-
The
Clown
Thief,
and
Katrina
plays
Aaliya
-
The
Acrobat
Diva.
The
film's
promotions
have
been
low
key
as
"less
is
more"
for
the
movie,
Aamir
had
said
earlier.Promoting
films
on
television
shows
seems
to
have
become
a
trend,
but
Dhoom
3
comes
as
an
exception.
The
cast
has
not
been
seen
on
many
TV
shows
promoting
the
film
although
superstar
Salman
Khan
was
seen
talking
about
the
film
on
his
show
"Bigg
Boss-Saath
7".
"We
believe
that
less
is
more
for
this
film
and
even
curiosity
will
be
there," said
Aamir,
whose
innovative
promotions
and
marketing
of
his
own
productions,
are
always
a
hit.
in
fact,
to
maintain
the
novelty
of
the
film,
the
makers
decided
against
having
any
sort
of
preview
show
including
one
which
is
usually
organised
for
the
cast
and
crew
of
the
film.
For
Dhoom
3,
the
makers
have,
however,
gone
all
out
as
far
as
launching
an
extensive
range
of
merchandise
is
concerned.From
mobile
phones
and
Barbie
dolls
to
fashion
accessories
and
notebooks
-
there
are
over
200
varieties
of
products
and
20
partners
with
a
combined
penetration
at
more
than
20,000
retail
touch
points.
The
price
ranges
from
Rs.69
to
Rs.9,000.
Dhoom
3
will
be
Bollywood's
first
movie
to
be
released
in
the
IMAX
format,
a
specialised
film
format.
Starting
its
journey
with
the
first
in
the
Dhoom
series
in
2003,
the
franchise
has
had
an
increasing
number
of
fans
with
each
film.
The
first
movie
starred
John
Abraham
as
the
villain,
while
the
second
installment
Dhoom
2,
which
came
out
in
2006,
was
also
a
blockbuster.
It
featured
Hrithik
Roshan
as
the
bad
man.
Aamir's
new
avatar
is
something
to
be
watched
out
for!
IANS