Actress
Priyanka
Chopra
Jonas
says
that
people
should
embrace
streaming
platforms
because
they
have
not
only
allowed
the
audience
to
consume
diverse
stories
but
also
democratized
the
film
industry.
PeeCee,
who
made
her
digital
debut
with
Netflix
movie
The
White
Tiger
this
year,
said
that
streaming
services
have
made
artistes
think
outside
the
"formula" of
a
Bollywood
film.
"That's
what
you're
seeing
in
Indian
cinema
-
the
freedom
of
streaming
services
is
allowing
people
to
have
larger
thoughts
than
the
formula
that
existed
before.
That
there
should
be
five
songs,
a
fight
sequence.
That
formula
has
gone
away.
Now
people
want
to
tell
great,
real
stories,
with
which
they
identify,"
the
actress
told
reporters.
Priyanka
was
speaking
at
a
virtual
press
conference
of
streaming
platform
ZEE5's
launch
in
the
US,
late
Tuesday
evening.
The
launch
announcement
was
made
by
Archana
Anand,
Chief
Business
Officer,
ZEE5
Global.
The
38-year-old
actress
said
the
boom
of
the
streaming
services,
particularly
in
India,
has
broken
down
the
monopoly
of
a
"specific
number
of
people",
resulting
in
newer
storytelling.
"It's
amazing
because
it
gives
new
writers,
actors,
filmmakers
an
opportunity
to
come
into
an
industry
that
was
monopolised
for
a
long
time
by
very
specific
number
of
people.
It's
a
great
time
for
growth,
entertainment
and
specifically
for
Indian
cinema,"
she
added.
While
nothing
can
be
compared
to
a
theatrical
experience,
the
actress
said
the
OTT
platforms
have
brought
in
a
remarkable
comfort
to
the
audience.
However,
Priyanka
firmly
believes
that
the
current
OTT
boom
is
not
an
indicator
that
the
"theatrical
is
going
anywhere".
"The
freedom
that
streaming
has
provided
to
the
audiences
around
the
world
is
that
you
can
watch
a
movie
at
the
comfort
of
your
homes.
That's
amazing.
It's
spreading
culture,
teaching
people,
educating
them,
there's
a
large,
new
audience
that
is
being
exposed
to
all
kinds
of
Indian
cinema,"
she
added.
"The
Indian
film
industry
is
going
through
an
"exciting
time"
and
people
should
wholeheartedly
"embrace
streaming
as
much
as
we
can",
she
said
adding,
"It's
not
the
future,
it's
the
present."
At
the
event,
Priyanka
also
said
that
as
an
Indian
actor-producer
working
in
Hollywood,
she
wants
to
use
her
power
to
create
more
space
for
South
Asian
artistes
on
the
global
stage.
"I
have
been
one
of
the
very
few
people
who
have
had
the
privilege
of
being
able
to
be
in
the
entertainment
business
in
two
of
the
largest
entertainment
industries
in
the
world.
My
quest
is
to
be
able
to
create
more
recognition,
representation
and
to
be
able
to
have
South
Asians
feel
seen
and
heard,
especially
within
the
international
community
outside
of
South
Asia,"
the
actor
added.
As
part
of
the
launch,
ZEE5
unveiled
its
line-up
of
Originals
and
other
films
across
languages
to
release
on
the
platform
in
the
coming
months,
which
included
filmmaker
SS
Rajamouli's
much
awaited
RRR
post
its
theatrical
release.