Mumbai,
Nov
11
(PTI)
Film
producer
Ektaa
R
Kapoor
and
Arunabh
Kumar,
the
founder
of
content
studio
The
Viral
Fever
(TVF),
have
set
a
creative
partnership
that
will
see
them
collaborating
on
three
feature
projects.
Kapoor's
production
banner
Balaji
Motion
Pictures
and
TVF,
the
studio
behind
popular
series
such
as
"Aspirants",
"Kota
Factory" and
"Panchayat",
have
already
started
working
on
two
movies
"Their
partnership
is
set
to
bring
the
perfect
theatrical
experience
to
the
masses,
as
the
story
of
them
is
said
to
bring
the
essence
of
TVF
and
the
cinematic
brilliance
of
Balaji
Motion
Pictures
together
for
the
viewers,"
a
press
release
said.
Kapoor
said
she
has
always
given
priority
to
content
in
her
long
career
as
a
producer,
starting
with
television
where
she
backed
popular
shows
“Kyunki
Saas
Bhi
Kabhi
Bahu
Thi”,
“Kahaani
Ghar
Ghar
Kii”,
“Kaahin
Kissii
Roz”,
“Kasautii
Zindagii
Kay”,
and
later
movies
like
"Shootout
at
Lokhandwala”,
“Once
Upon
a
Time
in
Mumbaai”,
“Dirty
Picture”
and
“Lootera”.
"With
me
partnering
with
Arunabh
Kumar,
we
aim
to
create
a
story
that
celebrates
the
heartland
of
the
India.
I
hope
our
collaboration
finds
the
same
love
and
acceptance
from
the
audiences
as
they
showered
on
our
previous
individual
projects," the
producer
said.
Kumar,
who
founded
TVF
in
2010,
said
he
looks
forward
to
collaborating
with
Kapoor
and
Balaji
Motion
Pictures.
"They
have
brought
content
waves
across
the
nation
with
their
varieties
of
talent,
and
their
content
has
been
widely
accepted
by
the
audiences.
With
them
joining
hands,
the
project
is
sure
to
make
a
global
appeal,"
he
added.