By:
Taran
Adarsh,
IndiaFM
Friday,
May
05,
2006
Three
diverse
films,
three
varied
outcome.
That's
how
I
would
sum
up
the
box-office
response
to
the
three
important
releases
on
the
last
Friday
of
April.
Vying
for
audience
attention
this
week
were
RGV's
Darna
Zaroori
Hai,
Mahesh
and
Mukesh
Bhatt's
Gangster
and
the
talked-about
Aishwarya
Rai
starrer
The
Mistress
of
Spices.
While
the
horror
story
met
with
a
horrifying
fate
at
the
box-office,
Gangster,
armed
with
great
reviews,
gathered
momentum
gradually,
while
The
Mistress
of
Spices
turned
out
to
be
a
monumental
disaster.
Much
was
expected
from
Darna
Zaroori
Hai.
In
view
of
the
fact
that
there
has
been
an
overdose
of
comedy
films
in
the
recent
past,
the
audience
was
yearning
for
a
change.
Bahut
meetha
[comedy]
ho
gaya,
ab
kuch
teekha
[horror]
ho
jaaye.
That's
exactly
what
I
told
RGV
minutes
before
entering
the
auditorium
to
watch
his
new
creation.
But
Darna
Zaroori
Hai
joins
the
club
of
weak
films
Factory
has
produced
over
the
years.
When
you
call
your
film
Darna
Zaroori
Hai,
it's
important
to
live
up
to
the
title.
Viewer
ko
darana
behad
zaroori
hai.
But
barring
a
few
sequences,
you
don't
really
get
goose
bumps
while
watching
this
supposedly
eerie
flick.
That's
where
it
falters!
Despite
an
impressive
star
cast,
Darna
Zaroori
Hai
had
a
low
turnout
at
movieplexes
throughout
the
country.
The
film
did
not
succeed
in
its
mission
of
scaring
the
moviegoers,
but
the
opening
day
numbers
were
indeed
scary
at
several
places.
The
opening
ranged
from
10%
to
15%
at
places,
while
the
metros
behaved
slightly
better.
Saturday
onwards,
the
business
only
slided
downwards
thanks
to
the
poor
reports
filtering
in.
On
the
other
hand,
Gangster
had
the
best
start
amongst
the
new
releases
this
week.
The
glowing
reviews
and
the
audience
feedback
only
strengthened
the
hope
that
its
business
would
rise
slowly
and
steadily.
If
the
opening
day
numbers
were
in
the
range
of
20%-30%
+,
there
was
slight
improvement
on
Saturday,
while
Sunday
and
Monday
showed
an
upward
trend.
In
fact,
the
collections
picked
up
from
Monday
onwards,
proving
the
cynics
wrong,
although
it's
not
as
strong
in
certain
pockets.
Gangster
won
glowing
reviews
from
the
media
as
well
as
the
aam
junta
that
watched
the
film.
The
advantage
with
Gangster
[and
all
Bhatt
films]
is
that
it's
reasonably
priced
and
that
should
keep
its
investors
safe/smiling.
Aishwarya
Rai's
second
outing
in
the
international
market,
The
Mistress
of
Spices,
met
with
a
disastrous
response.
After
the
miserable
response
in
U.K.,
its
failure
in
India
doesn't
come
as
a
surprise.
The
Mistress
of
Spices
is
a
weak
product
in
all
respects,
even
by
Indian
standards.
Despite
a
novel
premise,
director
Paul
Mayeda
Berges
has
not
been
able
to
make
a
spicy,
riveting
fare.
Wonder
why
Tilo
[Ash's
character
in
the
film],
with
the
help
from
her
spices,
didn't
think
of
a
remedy
for
this
spiceless
product
called
The
Mistress
of
Spices?
THIS
WEEK,
LAST
YEAR
[Weekend:
April
29-May
1,
2005]
Sometimes,
the
box-office
revenue
outweighs
the
general
perception
the
audience
may
have
about
a
film.
Take,
for
instance,
2004's
three
blockbuster
hits
--
Main
Hoon
Na,
Mujhse
Shaadi
Karogi
and
Veer-Zaara.
The
reactions
to
the
films,
keenly
anticipated
all,
were
mixed.
A
section
of
the
audience
loved
them,
a
section
of
moviegoers
found
them
way
below
expectations.
The
media,
expectedly,
went
all
out
to
pull
the
films
down.
Besides
the
negative
reviews,
the
talk
within
the
film
industry
was
extremely
off-putting
and
pessimistic
as
well.
Something
similar
happened
with
Kaal
this
weekend.
However,
despite
negative
talk,
Kaal
opened
to
a
fantabulous
start
everywhere.
The
opening
was
almost
100%
at
practically
all
centres,
confirming
the
fact
that
this
Karan
Johar-SRK
joint
venture
had
taken
the
best
start
after
Veer-Zaara.
Kaal
has
a
major
advantage
in
its
length
[2
hours],
unlike
Veer-Zaara,
which
was
of
3
hour
+
duration.
While
Veer-Zaara
was
screened
in
3/4
shows
every
day
due
to
its
excessive
length,
Kaal
was
screened
in
8/9/10
shows
every
single
day,
for
the
entire
week
[at
some
multiplexes,
10
shows
were
held
on
Friday,
12
on
Saturday
and
13
on
Sunday,
due
to
public
demand].
And
with
Kaal
running
to
packed
houses
on
the
first
three
days,
the
distributors
made
a
killing
in
its
opening
weekend.
Another
advantage
that
Kaal
has
is
its
budget.
Now
let's
compare
the
budget
of
four
Dharma
Productions'
biggies:-
FILMS |
BUDGET |
KUCH
KUCH
HOTA
HAI |
16/17
crores |
KABHI
KHUSHI
KABHIE
GHAM |
Over
45
crores |
KAL
HO
NAA
HO |
32
crores |
KAAL |
12.5
crores,
includes
prints
and
publicity
since
Dharma
is
distributing
the
film
in
a
few
territories. |
|
[The
above-mentioned
figures
have
been
confirmed
by
Karan
Johar]
Incidentally,
Kaal
has
had
the
biggest
opening
for
Dharma
Productions,
bigger
than
even
K3G.
And
at
the
rate
the
film
is
faring,
several
territories
should
make
money
in
the
second
week
itself.
The
strategy
of
releasing
the
film
with
a
good
number
of
prints
[420]
has
been
a
wise
move
for
two
reasons:
One,
to
reap
the
maximum
benefit
due
to
its
unprecedented
craze
and
two,
to
counter
video
piracy.
Let's
not
forget
that
if
the
film
opens
big
on
weekends,
the
investors
can
be
assured
of
a
quick
recovery
and
that
explains
why
Lukcy,
Waqt
and
now
Kaal
are
in
the
plus.
Thankfully,
the
balance
sheet
in
April
will
show
a
rosy
picture
thanks
to
these
three
biggies!