By:
Taran
Adarsh,
IndiaFM
Tuesday,
February
28,
2006
Bumped
into
a
well-known
socialite
the
other
day
and
our
conversation
veered
towards
her
11-year-old
son,
who
had
performed
miserably
in
the
school
exams.
The
strong-headed
mother
accused
just
about
everything
and
everyone
for
the
red
marks
on
her
son's
report
card.
But
not
once
did
she
point
a
finger
towards
her
son,
who,
from
what
I
could
gather,
was
himself
to
blame
for
the
mess
he
had
landed
into.
Similarly,
the
moment
a
film
fails,
the
producer
of
the
film
in
question
comes
up
with
umpteen
excuses
for
the
non-performance
at
the
box-office.
Right
from
the
moody
moviegoer
to
unpredictable
weather
conditions
to
sabotage
by
the
distributor
to
cricket
matches
playing
havoc
to
school-college
examinations
throwing
a
spanner,
the
excuses
fly
left,
right
and
centre.
Most
producers
rarely
own
up
to
the
fact
that
their
film
lacked
in
merits.
Apne
bachche
se
sabhi
pyaar
karte
hain,
but
let's
not
close
our
eyes
to
reality.
The
moment
we
do
that,
we
cease
to
evolve.
The
fact
remains
that
the
audience
is
never
wrong.
They
[the
moviegoers]
know
what's
best
for
them.
And
by
underestimating
their
potential,
we
are
only
harming
ourselves.
How
else
does
one
explain
the
non-performance
of
the
two
major
releases
this
Friday?
Both
Fight
Club
and
Chingaari
star
known
names
and
were
well
publicized
prior
to
their
release.
But
the
irony
is,
both
had
a
shaky
start
at
the
ticket
window.
The
fate
of
Chingaari
was
worse.
The
opening
numbers
ranged
from
7%-8%
in
some
shows
to
15%-20%
at
places.
The
presence
of
Sushmita
Sen
didn't
contribute
to
the
initial
curiosity.
Neither
did
the
masses
patronize
the
film,
nor
did
the
elite
[this
segment
of
viewers
patronizes
Kalpana
Lajmi
movies]
show
any
interest
whatsoever.
A
film
like
Chingaari
is
more
of
a
media
film
and
glowing
reviews
only
help
strengthen
their
prospects
at
metros
mainly.
Unfortunately,
even
the
opinion-makers
[reviews]
weren't
too
kind
on
Lajmi
and
Chingaari
and
the
poor
reviews
by
almost
the
entire
media
[barring
a
name
or
two,
who
anyway
give
glowing
reviews
to
all
films]
only
sealed
its
fate.
Fight
Club
is
a
mini
multi-starrer
and
everyone
was
hoping
that
it
would
generate
a
75%
+
start
on
Day
1,
but
the
25%
+
start
caught
everyone
off
guard.
Even
at
single
screens,
where
mindless
action
flicks
fare
better,
Fight
Club
didn't
generate
figures
that
would
make
its
investors
euphoric.
The
business
of
Fight
Club
slided
downwards
on
Saturday,
thanks
to
the
negative
reports.
On
Sunday,
a
number
of
movie
screens
across
the
country
bore
a
deserted
look
due
to
the
Indo-Pak
final
match
[cricket],
so
the
business
of
practically
all
films
slipped
considerably.
Monday
onwards,
let's
not
discuss...
The
week
also
witnessed
three
more
releases:
Rafta
Rafta
-
The
Speed,
Aisa
Kyon
Hota
Hai?
and
The
Myth.
Expectedly,
all
three
only
added
to
the
tally
of
'also
ran'
films.
THIS
WEEK,
LAST
YEAR
[Week:
February
18-20,
2005]
Two
thrillers
hit
the
marquee
and
both
failed
to
thrill
the
cinegoers.
Vikram
Bhatt's
Bobby-Lara
starrer
Jurm
and
Saurabh
Shukla's
Dino-Bipaha
starrer
Chehraa
failed
to
elicit
a
decent
response
across
the
country.
Chehraa
wasn't
publicized
aggressively
and
a
section
of
the
audience
was
unaware
of
its
release,
but
Jurm
was
backed
by
an
aggressive
pre-release
promotional
campaign.
Yet,
the
numbers
were
far
from
encouraging.
Only
goes
to
prove
that
no
solo-hero
starrer
can
really
pull
in
the
audience
in
hordes.
And
this
is
one
bitter
pill
our
actors
ought
to
swallow.