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    By Super Admin

    By: Taran Adarsh, IndiaFM

    Monday, December 18, 2006

    Rajshri's strategy of releasing Vivah with minimal prints in the initial week and increasing the number of prints gradually has worked in a big way. Released with 211 prints on 10th November, the film is currently being screened in almost 300 screens at the beginning of its sixth week, which is a rarity.

    Here's the exact breakdown:-
    Week 1: 211 prints
    Week 2: 12 more prints added
    Week 3: 3 more prints added [opposition: Dhoom 2]
    Week 4: 28 more prints added

    Week 5: 7 more prints added [opposition: Baabul

    Week 6: 5 more prints [opposition: Kabul Express]
    In all, 266 prints of Vivah are in circulation this week. In addition to the number of prints mentioned above, the film has been opened this Friday with 22 digital prints.

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