Domestic B.O.: Mixed bag!... Contd.

THIS WEEK IN 2006
[Weekend: May 12-14, 2006]

The Friday witnessed the release of two films, Tathastu [directed by Anubhav Sinha] and Tom Dick and Harry [directed by Deepak Tijori]. The two directors clashed yet again [Sinha's DUS and Tijori's FAREB had also come face to face], but the results this time were a complete contrast. This time around, it was the popular Himesh Reshammiya track 'Jhoom Jhoom' that resulted in Tom Dick and Harry stealing the march over its opponent Tathastu.

Tathastu had a disastrous start everywhere. In fact, the shockingly low start [some shows were as low as 3%-6%] sent shock waves throughout the film industry. The fate of the film was evident on its opening day itself.

Tom Dick and Harry took a favorable start [60% +] at places and maintained the momentum in its opening weekend. The popular track, 'Jhoom Jhoom', coupled with the fantastic pre-release promotion, resulted in this mini multi-starrer attracting footfalls at movieplexes. But the family audience that ventured to watch the film were completely taken aback by the double entendres and lewd jokes. However, the advantage with Tom Dick and Harry was its reasonable pricing.

THIS WEEK IN 2005
[Weekend: May 13-15, 2005]

Prior to its theatrical release, Jo Bole So Nihaal was one of the hottest films in the marquee. The stylish promos of the film, coupled with the fact that the Rahul Rawail-Sunny Deol combo seemed rejuvenated to strike back with a vengeance, led to the distributors acquiring its rights for fantastic prices. In fact, after a long, long time did one witness the distribution fraternity getting gung-ho about a film.

But the opening of the latest Sunny Deol starrer at several centres rang alarm bells across the film trade. Ideally, a film of this magnitude should've started with a bang, with a 90% + opening [like Lukcy, Waqt, Kaal], but its opening ranged from 70% +, to a dismal 25%-35% at some places.

Clearly, something went wrong somewhere. Or, perhaps, the viewers had satiated themselves with the three biggies [Lukcy, Waqt, Kaal] in three consecutive weeks and felt like taking a break for a week or two.

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