No
one
expected
the
dent
to
be
the
size
of
a
crater.
With
all
eyes
and
ears
glued
and
focused
on
the
two
major
Christmas
releases
[
Welcome,
Taare
Zameen
Par
],
the
pre-release
weeks
were
expected
to
be
thanda,
but
so
thanda?!
Looks
like
the
box-office
collections
are
competing
with
the
dipping
temperatures!
With
an
array
of
interesting
names
in
its
cast,
Dus
Kahaniyaan
was
expected
to
fare
better
of
the
two
releases
at
multiplexes.
The
occupancy
was
expected
to
be
in
the
range
of
60%
+
at
metros
and
50%
+
at
mini-metros.
But
all
hopes
were
punctured
as
Dus
Kahaniyaan
had
a
15%
-
20%
start.
Is
the
failure
of
episodic
movies
like
Darna
Mana
Hai,
Darna
Zaroori
Hai,
Salaam-e-Ishq
and
Hattrick
responsible
for
it?
Have
people
written
off
episodic
movies?
That's
what
a
section
of
the
industry
feels.
The
sole
factor
that
goes
in
Dus
Kahaniyaan's
favor
is
its
more
than
reasonable
pricing,
but
the
business
being
so
low,
even
the
recovery
seems
like
a
remote
possibility.
Dus
Kahaniyaan
had
its
share
of
advocates
and
adversaries.
Some
people
liked
5
stories,
some
went
for
6,
some
voted
for
3.
The
opinions
were
divided.
The
word
of
mouth
wasn't
outright
negative,
yet
the
business
never
reflected
the
substantial
growth.
If
Dus
Kahaniyaan
was
bad
business-wise,
Khoya
Khoya
Chand
met
with
a
worse
fate;
the
film
opened
to
dismal
houses
everywhere.
The
collections
were
shockingly
low
from
East
to
West,
from
North
to
South.
What's
surprising
is
that
Prakash
Jha
and
Sudhir
Mishra
have
their
set
of
loyal
audience.
Besides,
the
film
was
well
promoted
prior
to
its
release,
but
the
business
was
so
low
that
it
sent
shock
waves
across
the
industry.
If
the
metros
were
bad,
the
mini-metros
were
worse.
A
section
of
the
trade
feels
that
the
common
man
is
no
longer
interested
in
watching
the
bygone
era.
Going
by
this
logic,
why
were
Devdas
and
more
recently,
Om
Shanti
Om
so
well
received?
Conversely,
if
contemporary
themes
are
the
driving
force,
then
why
do
so
many
films
that
reflect
the
current
times
fizzle
out
week
after
week?
Let's
not
lose
hope.
The
sun
is
about
to
set
on
2007,
but
there're
four
prominent
films,
made
by
reputed
names
all,
that
should
improve
the
health
of
the
industry.
Let's
hope
for
the
best!