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Box office - Yatra

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The Friday also witnessed the release of Yatra, an offbeat film starring two mainstream actors -- Nana Patekar and Rekha. Released with negligible hype and as good as nil awareness, the opening of the film was disastrous at most screens. Not that fantastic promotion would've ensured a great start, since Spider-Man 3 was too huge an opposition by all counts.

Besides, Yatra is too weak a film to stand on its feet. I doubt, if viewers would be able to decipher what the director intends saying through the film. At least I had a tough time understanding certain portions. At the ticket counters, Yatra came without a bang and left with a whimper.

[Weekend: May 5-7, 2006]

36 China Town, the much-hyped whodunit directed by the badshaahs of thrillers [Abbas-Mustan], had a potent start at several places, especially at multiplexes. That sure came as a respite in the dry season.

There was tremendous curiosity to watch the whodunit. Besides, the stance of no private screenings/no paid previews prior to its release only sharpened the interest in this Mukta Arts-produced enterprise. That explains why the film started well at several centres [65%-75%], although the opening numbers at some places [single screens] were plain ordinary. The audience attendance was clearly divided.

[Weekend: May 6-8, 2005]

Ekta Kapoor has achieved an enviable status on the small screen, with her shows dominating the popularity charts. But success continued to elude her when she tried her hand at feature film production. Her first three releases -- Kyun Kii... Main Jhuth Nahhin Bolta, Kucch To Hai and Krishna Cottage -- all starting with 'K', went kaput at the ticket window. But with Kyaa Kool Hai Hum, the mother and daughter team of Shobha Kapoor and Ekta Kapoor were grinning from ear to ear. Not because the film abounds in funny jokes and situations, but because the business of the film was upbeat.

On the other hand, Main Aisa Hi Hoon didn't generate any heat at the box-office. This Harry Baweja-directed film had an exciting face-value as its trump card, but the moviegoer was just not interested. Frankly, the promos of this Ajay-Sushmita-Esha starrer itself did not create much buzz amongst cinegoers. Consequently, its not-too-exciting opening didn't come as a surprise either.

[Weekend: April 30-May 2, 2004]

The month of April commenced on a positive note [Murder] and ended on a much better note -- with the keenly anticipated SRK starrer Main Hoon Na opening to a thunderous response. Oh, how could we forget Masti, released in the second week of April? The laughathon also contributed in boosting the sagging morale of an industry that was desperately waiting for a hit to come by.

The expectations from Main Hoon Na were manifold, also because SRK has produced the film himself [in association with Venus]. Expectedly, the film took a flying start everywhere, silencing those who felt that SRK minus the Johars and Chopras would not really find as many takers.

The opening weekend collections of Main Hoon Na were better than Kal Ho Naa Ho at several places [in U.P., K.H.N.H. did not open too well, while Main Hoon Na had a thunderous start despite heavy rains lashing most parts of the state] and at par with Devdas [in Mumbai, almost all theatres had been sold-out in advance booking itself].


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