The
dipping
temperatures
have
resulted
in
the
business
turning
ice-cold
everywhere.
Earlier,
the
industry
men
would
always
state
that
the
evening
and
night
shows
would
take
a
beating
due
to
the
cold
wave,
but
this
year,
even
the
noon
shows
are
faring
poorly.
The
two
new
releases,
Superstar
and
Mithya,
started
on
a
20%
-
25%
note,
with
Kunal
Khemu
starer
Superstar
opening
slightly
better
at
places
thanks
to
the
fantastic
promotion
initiated
by
its
producers.
However,
Mithya
is
enjoying
better
reports
and
the
trade
is
hopeful
that
the
collections
would
shoot
upwards.
Story first published: Tuesday, February 12, 2008, 9:56 [IST]