By : Taran Adarsh, <a href="http://bollywoodhungama.com/" target="_blank">Bollywood Hungama</a>
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The dipping temperatures have resulted in the business turning ice-cold everywhere. Earlier, the industry men would always state that the evening and night shows would take a beating due to the cold wave, but this year, even the noon shows are faring poorly.
The two new releases, Superstar and Mithya, started on a 20% - 25% note, with Kunal Khemu starer Superstar opening slightly better at places thanks to the fantastic promotion initiated by its producers. However, Mithya is enjoying better reports and the trade is hopeful that the collections would shoot upwards.