For Quick Alerts
For Daily Alerts

    Jodhaa Akbar can't be compared with OSO

    Jodhaa Akbar
    The genres are different. Om Shanti Om tilted more towards comedy, while Welcome was a non-stop laugh-riot. Both were mass-friendly films. Jodhaa Akbar is a historical and generally speaking, history is not everybody's favorite subject.

    The release period was different. Om Shanti Om opened during Diwali, while Welcome was timed during Christmas vacations. Jodhaa Akbar didn't coincide with any festivities.

    In India, Om Shanti Om was released at multiplexes and single screens at one go. Welcome had a Friday noon release at multiplexes. Jodhaa Akbar lost out on the Friday booty since UTV and the multiplexes couldn't reach a settlement till Friday night. Resultantly, Jodhaa Akbar opened at several multiplexes across the country on Saturday, but the moviegoer was completely clueless of the development. It was only towards Saturday noon/evening that the multiplexes started reporting better occupancy.

    Jodhaa Akbar didn't release in Rajasthan, thus losing out on a substantial amount.

    While four shows a day were performed at single screens for Om Shanti Om and Welcome, in this case, the shows were limited to three shows a day, looking at its excessive length.

    The budget of the film was initially Rs. 37 cr., which shot up to Rs. 40 cr. Add to it another Rs. 8 to Rs. 10 cr. for print and promotion, which takes the final cost to Rs. 48 - Rs. 50 cr. And that amount is a cakewalk given the business at multiplexes of India, Overseas and also sale of Satellite and Home Video rights. In fact, the film should fetch an astronomical amount from Satellite and Home Video territory. All said and done, Jodhaa Akbar is, in terms of economics, a success story. Pessimists be damned!

    Get all the buzzing scoop from the world of entertainment - Filmibeat

    Notification Settings X
    Time Settings
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more