New releases open to lukewarm response

The three new releases - Shaurya, Bhram and Pakistani film Khuda Kay Liye - have opened to a lukewarm response. However, Shaurya was leading with 15% + occupancy, which increased towards the evening shows at select plexes of metros [35%]. The film is carrying encouraging reports and its business escalated on Saturday and Sunday.

Khuda Kay Liye, despite critical acclaim, hasn't shown a dramatic jump in collections. Again, Saturday and Sunday proved to be crucial for the film. As for Bhram, the opening has been extremely poor.