»   »   »  Sunday goes from bad to worse

Sunday goes from bad to worse

Subscribe to Filmibeat
For Quick Alerts
For Daily Alerts
    Out of the frying pan, it's straight into the fire. That's the state of the industry currently. The dry run at the box-office continues non-stop, the latest 'casualty' being Sunday. Why are people shying away from theatres? Is it due to the cold wave? Or is it because they aren't excited about films? Whatever the reasons, the business has suddenly turned ice-cold. Post Welcome and Taare Zameen Par, the graph continues to slide downwards.

    What wrong with Sunday? It's a well-made, entertaining joyride. But the 30% - 40% opening was simply unexpected. A very prominent distributor/exhibitor feels [and rightly so!] that the movie-going segment that favorsWill things improve? Let's wait-n-watch! movieplexes today is the youth and Ajay Devgan's popularity has declined over the years in this segment. Partly because Ajay has been seen in similar kind of movies/roles [serious].

    Ajay needs to experiment with romance and comedy -- something that Akshay realized a few years ago and changed lanes quickly. Often labeled a 'stunt hero' not too long back, Akshay is now considered a romantic hero who works big time in comedies. That, in turn, has resulted in his ratings soaring upwards, nationally and internationally. This is what I also conveyed to Rohit Shetty, director of Sunday, who also happens to be a close friend of Ajay's.

    Sunday picked up on Friday evening, shot upwards on Saturday [26th January was a National holiday], was on the plus side on Sunday, but Monday onwards, has registered a steep fall. Frankly, Sunday deserved a better fate and a better run. The only hope is that the coming days aren't really crowded with biggies. There's Jodhaa Akbar on 15th February. Till then, Sunday can catch up if the audience gets into the mood of visiting theatres.

    Read more about: sunday ajay devgn

    Get all the buzzing scoop from the world of entertainment - Filmibeat

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more