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Business picks up at the Box Office

By: By: Taran Adarsh, <a href="http://bollywoodhungama.com/" target="_blank">Bollywood Hungama</a>
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As compared to last week, the business showed a slight increase this Friday. One of the reasons could be that two of the three releases this week Ek – The Power of One and Aa Dekhen Zara starred audience-friendly names as compared to last week releases.

As highlighted in the review, Ek – The Power of One fetched a better start at single screens, drawing 30% - 40% collections, but was poor at plexes... Aa Dekhen Zara, which hasn't released at the national chain of plexes, had a 45% start at some stand-alone plexes, but was dull at single screens… The third release, Videsh – Heaven on Earth , started poorly everywhere.

An interesting development is that the leaders of the industry are mobilising the entire film fraternity to come out and watch Aa Dekhen Zara at Gaiety-Galaxy [Bandra] and also urge public to come and watch films at single screens, so that "film-makers can continue bringing good cinema to the public and not be bullied in this manner."

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