London Dreams makes a slow start at BO

The two releases, London Dreams and Aladin, had a below-the-mark start in the domestic market. London Dreams fetched a 30% - 40% start at plexes, but was lower at single screens. The slow start could be attributed to two factors - non-exciting promotion [qualitatively] and music, which lacked a Hit number to draw the audiences. The film picked up during the course of the day, generating 50% to 60% collections at plexes, while single screens continued to remain lower than plexes.

Aladin had one of the lowest starts, garnering a 10% opening at several screens. Both London Dreams and Aladin are expensive films and with next Friday films Ajab Prem Ki Ghazab Kahani and Jail carrying a strong buzz, it will be interesting to see how well these films perform over the next few days.