yash raj films' new release New York brought a big smile on the faces of industrymen thanks to its excellent start at all multiplexes across the country. The morning and noon shows began with 70% and rose to 90% + as the day progressed. The various distributors/exhibitors this writer spoke to sounded very excited and were hopeful that the film would fetch fantastic collections over the weekend.
Even smaller centres reported 50% - 60% opening, which is considered very good, in view of the fact that New York isn't the usual masala movie. The reports are very positive and the film is expected to end the dry spell of the industry.
Story first published: Monday, June 29, 2009, 10:50 [IST]