The
sole
release,
Aisha,
opened
well
at
high-end
multiplexes
of
metros,
with
the
opening
and
noon
shows
performing
to
70%
to
80%
occupancy.
However,
the
response
at
some
properties
[single
screens
and
small
centres]
was
dull,
with
the
opening
being
in
20%
to
25%
range.
The
evening
shows
at
plexes
of
major
centres
showed
very
good
occupancy.
The
film
has
opened
at
550
screens
and
the
plexes
are
expected
to
contribute
the
maximum
on
Day
1.
The
factor
that
goes
in
its
favour
is
its
costing.
The
cost
of
production
is
around
Rs.
14
cr.
[excl.
P.
&
A.]
and
the
makers
have
recovered
a
big
chunk
of
the
investment
from
the
sale
of
Satellite
Rights
[Rs.
9
cr.]
and
Music
Rights
[Rs.
1.5
cr.].
The
balance
amount
[Rs.
3.5
cr.
+
P.
&
A.]
is
to
be
recovered
from
India
theatrical
+
Overseas
+
Home
Video.
Story first published: Monday, August 9, 2010, 11:47 [IST]