The
Friday
witnessed
the
release
of
multiple
films
–
Atithi
Tum
Kab
Jaoge?,
Road,
Movie,
Rokkk
and
Thanks
Maa
-
and
it
was
Atithi
which
garnered
the
best
opening
of
the
lot.
The
film
opened
to
a
40%
to
50%
response,
as
per
initial
indications.
Films
targeted
at
family
audiences
generally
start
slow,
but
pick
up
if
the
word
of
mouth
is
good.
In
this
case,
the
reports
are
extremely
positive
and
the
film
should
show
an
increase
on
Friday
evening/night,
Saturday
and
Sunday.
Road,
Movie
had
a
dull
start
of
15%
to
20%
at
select
multiplexes,
while
the
horror
film
Rokkk
was
slightly
better
at
single
screens,
but
multiplexes
were
poor.
Story first published: Monday, March 8, 2010, 13:35 [IST]