After Housefull opened to an excellent start last week, it was the turn of Badmaash Company to open to a heartening start at the box-office. Shahid Kapoor's last major release Chance Pe Dance (not counting Paathshaala) had fetched a below average start, so it was imperative that Badmaash Company fetch a good start at the ticket window. The opening numbers of Badmaash Company were an impressive 80% to 90% at places, while at places it ranged from 45% to 75%, which only improved towards the evening shows.
The opening weekend of Badmaash Company is expected to be better, given the fact that the film has tremendous youth appeal and that in turn should witness an escalation in business. Overall, the film should have a very good weekend, which reinforces Yash Raj and Shahid's pull at the ticket window.
The second release of the week, It's A Wonderful Afterlife, had a disastrous start at the box-office. The opening was in 5% to 10% range and since the reports are terrible, the numbers are not expected to show a major jump on Saturday and Sunday.