The much-awaited Diwali releases witnessed the clash of two biggies – Golmaal 3, a successful brand, and Action Replayy, which brings the triumphant Akshay-Vipul Shah Jodi after a hiatus. Golmaal 3 had managed good advance bookings prior to its release and therefore, the opening and noon shows started on an 80% to 90% note at several screens.
On the other hand, Action Replayy had a below average start of 20% to 30% to 40% across several screens, which did come as a surprise, since Akshay Kumar starrers generally open to a good response. The difference between the business of Golmaal 3 and Action Replayy was quite huge, with Golmaal 3 taking a big lead from its first show onwards.
The releases coincided with the festivities and Laxmi pooja, which explains why the business showed a decline from noon till evening shows on Friday. However, the business did show an escalation during night shows. The business is expected to show a massive jump on Saturday and Sunday, and both Golmaal 3 and Action Replayy are expected to gross very good numbers.