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I Hate Luv Storys rocks at the box office

By: By: Taran Adarsh, <a href="http://bollywoodhungama.com/" target="_blank">Bollywood Hungama</a>
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The second half of 2010 has begun with a bang, with the first release of July, I Hate Luv Storys, fetching a fantabulous start. The film took off in a big way from the morning shows itself, with big city multiplexes opening to 80% to 90% response. At places, the occupancy was 100% as well. At plexes of relatively smaller centres, the opening was in 60% to 70% range, while single screens, expectedly, were not strong. The opening at some single screens was good (it picked up at big centres during the course of the day), but at smaller centres, it was below average, in 30% to 40% range.

Looking at the tremendous response from the youth, several plexes decided to add more shows on Friday itself. Also, at several plexes, the film fetched one of the biggest starts of the year. The opening day figures at several plexes were at par with 3 Idiots and Raajneeti.

Imran Khan's second release, Kidnap, which came right after the smash hit Jaane Tu Ya Jaane Na, had fetched approx. Rs.4.85 cr. nett on Day 1 (Thursday; National Holiday), while Luck had fetched approx. Rs.3.5 cr. nett on Day 1. I Hate Luv Storys, Imran's fourth release after Kidnap and Luck sank at the box-office, is expected to fetch approx. Rs.7 cr. on its opening day, which is fabulous. Sonam Kapoor plays the female lead in the film.

The brand Karan Johar + fresh pairing + excellent music + terrific promotion have lured the youth in hordes, while the audience feedback ranges from good to excellent (the youth is loving it).

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