Ishqiya
took
a
lead
from
its
very
first
show
onwards.
The
eye-catching
promos
and
popular
music
helped
the
film
fetch
a
better
start
than
Rann
at
plexes.
The
opening
was
in
40%
to
60%
range,
but
the
business
picked
up
during
the
course
of
the
day.
It
fared
best
in
Delhi-U.P.,
Mumbai-Pune
and
Bihar,
while
C.P.
and
Gujarat
are
weak.
Ishqiya
should
collect
approx.
Rs.
2.5
crores
to
Rs.
3
crores
nett
on
Friday.
Suniel
Wadhwa
of
BSK
Network
&
Entertainment
P.
Ltd.
[all-India
distributors
of
Ishqiya
feels
that
the
opening
weekend
of
Ishqiya
should
close
between
Rs.
8
crores
and
Rs.
10
crores,
thanks
to
a
strong
word
of
mouth
and
glowing
reviews
in
the
media.
Rann
started
on
a
10%
to
20%
note,
although
a
few
plexes
in
South
reported
more
or
less
the
same
occupancy
as
Ishqiya.
Both
are
carrying
favourable
reports
and
the
industry
is
hoping
that
the
appreciation
translates
into
good
numbers
over
the
weekend.
Story first published: Monday, February 1, 2010, 9:48 [IST]