Three
Hindi
movies
-
Lamhaa,
Udaan
and
Tere
Bin
Laden.
Two
English
movies
–
Inception
and
The
Sorcerer's
Apprentice.
One
would
expect
Hindi
films
to
embark
on
a
bigger
and
better
start,
but
it
was
Inception
that
stole
the
show,
from
East
to
West,
from
North
to
South.
In
fact,
the
film
fetched
a
fantastic
start
from
its
first
show
onwards,
eclipsing
the
Hindi
releases
completely.
Lamhaa,
starring
known
stars,
was
expected
to
fetch
a
moderate
initial,
but
the
opening
response
was
lukewarm
at
several
screens.
It
opened
to
a
30%
to
40%
response.
Reason?
Issue-based
films,
coupled
with
the
serious
theme,
generally
start
on
a
slow
note.
Let's
see
how
the
film
performs
on
Saturday
and
Sunday.
The
film
needs
to
pick
up
dramatically
over
the
weekend
and
also
perform
strongly
on
weekdays
to
recover
its
costs.
The
remaining
two
Hindi
releases,
Tere
Bin
Laden
and
Udaan,
weren't
expected
to
start
with
a
bang,
primarily
because
both
star
new
faces.
While
Tere
Bin
Laden
started
on
a
15%
to
20%
to
25%
note
in
the
morning
and
noon
shows,
it
picked
up
during
the
evening
shows,
since
the
word
of
mouth
is
extremely
positive.
The
several
distributors
and
exhibitors
this
writer
spoke
to
during
the
course
of
the
day
were
unanimous
that
the
film
should
pick
up
further
on
Saturday
and
Sunday.
Udaan,
which
caters
to
a
niche
audience,
also
found
tremendous
appreciation
from
its
target
audience.
Released
at
plexes
mainly,
the
film
also
had
a
dull
start,
again
in
15%
to
20%
to
25%
range,
but
the
business
showed
an
escalation
in
the
evening
shows.
Its
business
is
expected
to
show
better
results
over
the
weekend
at
multiplexes
of
metros
and
'A'
class
centres.
Story first published: Monday, July 19, 2010, 16:54 [IST]