7 Khoon Maaf opens to lukewarm response at BO

After Patiala House last Friday, 7 Khoon Maaf opened to a lukewarm response across the country this morning. The business was shockingly low at single screens [8% to 10%], but slightly better at multiplexes [15% to 20%]. In fact, the industry was hopeful that 7 Khoon Maaf would garner 50% to 60% start at plexes due to three factors: [i] The song 'Darling' has become extremely popular, [ii] The terrific pre-release promotions and [iii] The credibility of Vishal Bhardwaj and Priyanka Chopra. But the poor figures, even at plexes, came as a shocker.

The audience feedback seems mixed, in fact completely in sync with what this writer wrote in the review ["the film will meet with diverse reactions - some will fancy it, while some will abhor it."]. It remains to be seen if the film is able to withstand the tough opposition posed by the World Cup cricket matches, which commence non-stop from tomorrow [Saturday] onwards.

Play the video below to check out the audience reaction to "7 Khoon Maaf"