No
One
Killed
Jessica,
the
first
release
of
2011,
opened
quite
well
at
major
multiplexes
across
the
country.
The
morning
shows
were
in
the
45%
to
50%
range,
which
is
on
the
higher
side
considering
heroine-oriented
films,
generally,
don't
open
too
well.
The
business
showed
vast
improvement
in
the
noon
shows
and
the
evening
and
night
shows
are
expected
to
fare
much
better.
In
fact,
the
show-wise
improvement
has
been
tremendous
at
various
places,
with
the
theatre
occupancy
showing
a
really
big
jump.
No
One
Killed
Jessica
enjoys
excellent
reports
and
is
expected
to
have
a
robust
opening
weekend.
In
terms
of
costing,
UTV
should
make
good
profits
on
this
one,
since
the
revenue
from
the
Satellite
Rights
have
already
recovered
a
substantial
sum
of
the
investment.
Story first published: Saturday, January 8, 2011, 14:21 [IST]