The
bosses
at
the
Eros
International
Media
Ltd
are
all
very
happy
as
its
latest
production
Ra.One
has
collected
Rs
170
crore
in
the
worldwide
Box
Office
in
the
first
weekend.
The
superhero
movie
has
triumphed
with
the
collection
of
Rs
137.25
crore
(Net
of
Rs
96
crore)
in
India
and
Rs
32.75
crore
overseas.
Nandu
Ahuja,
Sr
VP,
Distribution,
Eros
International
said,
“Ra.One
released
to
packed
houses
across
the
country
on
Diwali
day
and
has
already
created
history
by
taking
over
the
mantle
of
the
biggest
domestic
earner
so
far.
The
film
continues
to
be
on
its
record
breaking
spree
with
several
new
achievements
since
its
release.
It
has
touched
the
highest
individual
collection
in
circuits
such
as
Mumbai,
Delhi,
Punjab
and
Rajasthan.
We
see
repeat
viewings
of
the
movie
with
the
3-D
version
being
equally
sought
after.
With
the
Eid
holiday
also
coming
up
next
week
and
no
other
major
film
release;
we
are
anticipating
the
film
to
continue
doing
huge
numbers."
Speaking
on
Ra.One's
overseas
performance,
Pranab
Kapadia,
President,
Eros
International
plc
said,
“With
Ra.One,
Eros
International
once
again
consolidates
and
establishes
its
global
distribution
network
and
the
film
is
enjoying
a
superb
run
across
all
major
regions
including
UK,
North
America,
Europe,
Australia
and
the
Middle
East.
Overseas,
the
film
has
broken
SRK's
own
previous
first
weekend
record
established
by
My
Name
is
Khan
and
Ra.One
now
occupies
the
position
of
biggest
Indian
first
weekend
grosser
overseas
as
well.
The
Saturday
release
of
3D
versions
in
most
overseas
markets
means
that
we
are
looking
at
the
film
continuing
to
do
some
excellent
numbers
through
the
coming
weeks."
Ken
Naz,
President,
Eros
International,
USA
added,
“Eros
has
capitalized
on
its
key
competitive
advantage
of
its
worldwide
distribution
network
to
exploit
the
film
and
not
surprisingly,
Ra.One
has
had
a
brilliant
opening
across
the
country.
Despite
storms
in
the
east
coast
and
a
state
of
emergency
declared,
the
film
has
performed
so
well.
Apart
from
audience
appreciation,
leading
media
like
the
New
York
Times
and
LA
Times
have
hailed
the
film
too
and
we
can
confidently
declare
this
film
to
be
one
of
the
biggest
ever
blockbusters
and
top
earners
for
an
Indian
film
in
the
USA."
Kamal
Jain,
Group
CFO,
Eros
International
said,
“Ra.One
has
also
been
able
to
set
a
new
benchmark
in
terms
of
brand
tie
ups
and
merchandising.
With
Volkswagan,
McDonalds,
PlayStation
and
Tag
Heur
amongst
its
partners
it
has
opened
up
a
whole
new
areas
of
funding
and
cross
promotion.
Through
pre-licensing
of
rights
and
the
strong
theatrical
advances
and
collections
till
date,
we
have
already
recovered
our
investment.
The
financial
success
of
Ra.One
demonstrates
the
efficacy
of
our
movie
monetization
model
and
the
unparalleled
strength
of
our
marketing
and
distribution
network
both
in
India
and
globally.
We
are
very
glad
with
the
results
posted
by
Ra.One
and
it
is
a
profitable
venture
and
the
performance
is
as
per
our
expectations."