{image-15-box-office-reports
www.filmibeat.com}This
week's
new
releases
Aiyyaa,
Bhoot
Returns,
Makkhi,
Chittagong,
Login
and
In
The
Name
Of
Tai
have
had
a
dismal
start
at
the
Box
Office
in
India.
Among
them,
Rani
Mukherjee's
Aiyyaa
has
a
little
better
response
and
is
the
frontrunner
in
the
race
at
the
collection
centres
across
the
country
on
the
first
day
of
its
release.
Aiyyaa
starring
Rani
Mukherjee
and
Mollywood
actor
Prithviraj
in
leads,
is
one
of
the
most-hyped
big
budget
movies
of
2012.
This
comeback
film
of
Rani
was
expected
to
start
with
a
bang.
But
it
opened
to
a
below
average
response
with
its
occupancy
ranging
between
20%
and
25%.
It
has
collected
Rs
2.75
crores
nett
at
the
domestic
Box
Office
on
the
first
day.
If
it
has
to
recover
its
production
cost,
it
has
to
show
a
big
leap
in
its
business
on
Saturday
and
Sunday.
Filmmaker
Ram
Gopal
Varma's
Bhoot
Returns
is
a
much-awaited
horror
movie.
Since
his
previous
film
Department
had
bombed
at
the
Box
Office,
this
big-budget
flick
was
expected
to
get
him
a
big
break,
but
it
has
registered
a
very
poor
occupancy,
which
was
just
10%
on
its
opening
day.
It
has
collected
Rs
1.25
crore
nett
at
the
desi
Box
Office
on
the
first
day.
It
is
expected
to
have
a
big
jump
in
the
following
days.
Makkhi
is
the
dubbed
version
of
SS
Rajamouli's
Telugu
movie
Eega,
which
has
become
a
Blockbuster
at
the
Tollywood
Box
Office.
It
was
expected
to
do
the
same
magic
in
the
Hindi
too.
But
like
Bhoot
Returns,
this
movie
has
also
registered
just
10%
occupancy
and
collected
approximately
Rs
54
lakhs
at
the
Box
Office
on
the
first
day.
Trade
experts
feel
that
word
of
mouth
will
surely
take
its
collection
upwards
in
the
coming
days.
However,
other
new
releases
like
Chittagong,
Login
and
In
The
Name
of
Tai
are
medium
budget
movies,
which
lacked
hype
and
promotions.
They
have
registered
the
poorest
opening
and
collected
a
negligible
numbers
at
the
Box
Office
on
the
first
day.
Trade
analysts
feel
that
by
occupying
some
theatres,
they
have
even
affected
the
collection
of
Aiyyaa,
Bhoot
Returns
and
Makkhi.