Viacom
18
Motion
Pictures
and
Vishesh
Films
have
a
good
reason
to
feel
happy.
The
performance
of
their
co-production,
Blood
Money
has
the
cash
register
ringing
at
the
Box
Office
in
first
week
of
its
release.
The
movie
has
garnered
Rs
6.69
crores
at
domestic
collections
centres
in
first
four
days,
while
it
added
Rs.
45
lakhs
from
overseas
to
its
total
collection
Rs.
7.14
crores
nett.
Mahesh
Bhatt,
who
is
one
of
the
producers
of
Blood
Money,
is
all
thrilled
by
the
performance
of
the
film.
In
his
statement,
he
said,
“We
at
Vishesh
Film,
don’t
get
excited
on
budgets
and
make
our
films
in
cost-effective
manner
and
that’s
the
DNA
of
our
company." Bhatt
further
added
that
they
along
with
and
are
co-producers
Viacom
18
Motion
Pictures
understood
the
content
well
and
marketed
it
equally
interestingly
and
effectively,
from
the
music
launch
at
the
yacht,
to
focused
promotions
of
the
movie
in
B
Town.
The
acclaimed
film
producer
went
on
to
say,
“Smaller
markets
highlighted
the
fact
that
they
had
the
same
persistence
and
passion
for
the
film
as
ours.
This
marriage
between
crisp
content
and
brilliant
marketing
helped
us
to
attain
success
at
the
Box
Office
of
our
film.”
However,
the
balance
sheet
of
the
film
Blood
Money
signifies
its
success
as
a
movie
made
within
a
tight
budget
of
4
cores
has
made
6
cores
in
its
opening
weekend
and
add
on
of
another
6
cores
for
satellite
and
music.