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Kareena's Heroine beats EMAET first week record at Box Office

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Kareena Kapoor's much-hyped movie Heroine has done a wonderful collection at the Box Office in India in the first week. Despite getting tough competition from Ranbir Kapoor's Barfi, the Madhur Bhandarkar directed film has smashed the opening week business record of Bebo's previous release Ek Main Aur Ekk Tu at the domestic collection centres.

Heroine opened to a good response at the Box Office on the first day, but it was not up to the hype surrounding the movie. It collected Rs 7.5 crores nett on Friday. Its business improved on the following days with the film collecting Rs 8.5 crores on Saturday and Rs 9 crores on Sunday. It raked in Rs 25 crores nett in its opening weekend. It broke the record of Ek Main Aur Ekk Tu, which had grossed Rs 21.25 crores in three days.

Heroine witnessed 50% dip in its business on Monday when compared to its first day collection. And it continued to fall on the following weekdays. The movie added another Rs 12.1 crores nett to its first week total Rs 37.1 crores nett. Its weekdays breakup is Rs 3.75 cr on Mon, Rs 3.25 cr on Tue, Rs 2.7 cr on Wed and Rs 2.4 cr on Thur.

However, Heroine was one of the most-hyped movies of 2012 and it was expected to do much better than what it has done now. The film received negative reviews from film critics, which hit its business badly. Secondly, Barfi, which had a positive word of mouth, cashed in on its weakness and gave it a tough competition to it at the collection centres. Which is why Kareena Kapoor starrer has failed to beat the record of Vidya Balan's The Dirty Picture, which had grossed Rs 50 crore nett in the first week.

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