Vidya Balan's The Dirty Picture was also a female-centric movie, which revolved around the story of Silk Smitha. The movie had opened to an overwhelming response with its occupancy ranging between 85% and 90%. Milan Luthria directed movie had raked in Rs 10 crores nett on the first day of its release.
Madhur Bhandarkar's Heroine starring Kareena Kapoor in lead, is also a heroine-oriented movie dealing with the story of a superstar actress. The film has been in news ever since it hit the floor and its makers had massive promotion prior its release. Trade analysts had predicted that it would break the records of The Dirty Picture, which has been the highest grosser female-centric movie so far.
But Heroine registered an average of 40% to 60% occupancy at both multiplexes and single screens in the morning and matinee shows across India. Trade experts expected it to see a big jump in its business in even and night shows, but it did not witness much improvement. The movie collected approximately Rs 7.5 crore nett at the desi Box Office on the first day of its release.
However, trade experts say that it's a very good opening day collection for a film of Kareena starrer. Its business is far better than that of Kareena and Imran Khan's last release Ek Main Aur Ekk Tu, which had collected Rs 5.5 crores nett at the domestic Box Office on its opening day. Heroine is expected to have big leap in its business on Saturday and Sunday.
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