Shanghai fails to silence Rowdy Rathore's roaring at Box Office

Emraan Hashmi and Abhay Deol's much-anticipated movie Shanghai has opened to a very dull response at the Box Office on the first day of its release. Trade analyst had opined that it would slow down the pace of Rowdy Rathore at the collection centres, but it seems to have stooped before the previous week's release.

Shanghai has received rave reviews from almost all the film critics and it has been rated an average of 4 out of 5. But the movie has failed to convert these flowery reviews into huge amount of bucks. The film has had lukewarm start at the collection windows with its occupancy ranging between 15% and 25%.

After the success of movies like Jannat 2 and The Dirty Picture, Emraan Hashmi has been considered as the bankable hero. These two films had received an overwhelming response at the single screens. But this movie has failed to woo the audience in both single screens and multiplexes.

There are reports of the cancellation of its shows at certain centres. At best and on an average the film had a 20% opening, a disastrous scenario by all counts. Contrary to the belief, its multiplex business is no better than single screen theatres. It has performed badly across A, B, and C centres and the exhibitors and local distributors seem to have given up on the film after having judged the initial audience reaction.

Rajesh Kumar Singh of the Glamsham writes, "There are reports of the cancellation of its shows at certain centres. At best and on an average the film had a 20% opening, a disastrous scenario by all counts. Contrary to the belief its multiplex business is no better than single screen theatres."

However, previous week's release Rowdy Rathore, which has collected almost Rs 80 crore in the first week, has continued its success run at the Box Office. The action thriller has reportedly registered 40% to 60% occupancy in both single screens and multiplexes on the eighth day. It is expected to cross 100 crore mark at the Box Office in the second weekend.