Prakash Jha's latest directorial venture Satyagraha starring Amitabh Bachchan, Ajay Devgn and Kareena Kapoor in the leads, has got a fantastic opening at the Indian Box Office. Trade experts say that the movie would pickup well further and set a new record with a wonderful collection on the first day.
Prior to its release, Satyagraha has created a lot of buzz in the media due to its theme of corruption and its effect on people. The videos and posters have soared up the viewers' expectations to the sky high. Ajay Degvn had appeared on a few TV shows to promote the movie. In addition, the makers have done huge amount of promotion for the film, which was expected to get an overwhelming opening.
Fitting to pre-release hype, Satyagraha has started with a bang in the domestic market. The movie has registered 70% to 80% occupancy at single screens, while multiplexes had an average of 50% occupancy in the morning and matinee shows. The movie is expected to have a big jump in the afternoon and night shows. If it does so, the movie would do a record breaking business at the Box Office on its opening day.
Satyagraha has garnered mixed reviews from the film critics, but it is heavy on star value, which would help the film to drive an unprecedented crowd of youth and family audiences towards the theatres. The word of mouth is expected to do a magic for the movie at the Indian Box Office over the weekend.