Mumbai:
Emraan
Hashmi
starrer
Bollywood
movie
Ek
Thi
Daayan
has
collected
approximately
Rs
18.07
crores
nett
at
the
domestic
Box
Office
in
its
opening
weekend.
Trade
pundits
call
it
a
satisfactory
business,
keeping
the
unconventional
theme
of
the
movie
in
mind.
Ek
Thi
Daayan,
which
has
been
made
at
a
total
cost
of
Rs
24
crores,
has
collected
Rs
6.24
crore
nett
at
Indian
Box
Office
on
the
first
day.
Sources
from
the
production
unit
claim
that
the
film
has
earned
as
much
as
Rs
20
crore
from
non-theatrical
sources.
Sharing
news
about
its
collection,
trade
guru
Taran
Adarsh
tweeted,
"Ek
Thi
Daayan
collected
approximately
Rs
18.07
crore
in
its
opening
weekend."
Girish
Johar,
head
of
acquisition
and
distribution,
Balaji
Motion
Pictures,
is
hopeful
that
the
film
will
receive
better
business
in
the
days
to
come.
"In
terms
of
economics,
it
has
been
profitable,
but
in
terms
of
Box-Office,
it
has
been
only
satisfactory.
We
were
hoping
it
would
get
better,
but
it
has
done
average," Johar
told
IANS.
Theatre
owners
are
also
happy
with
the
footfalls
they
have
received
for
the
supernatural
thriller.
Anant
Verma,
director
and
business
head,
DT
Cinemas,
told
IANS,
"Right
from
Friday
till
Sunday,
almost
all
the
shows
of
DT
Cinema
Gurgaon
and
Delhi
were
full.
The
movie
has
done
better
than
what
we
expected
it
to
do
and
the
overall
occupancy
of
the
movie
was
75
to
80
percent.
Evening
shows
were
almost
houseful."
Kannan
Iyer's
directorial
venture
Ek
Thi
Daayan
features
Emraan
alongside
three
actresses
-
Huma
Qureshi,
Konkona
Sen
Sharma
and
Kalki
Koechlin.
Released
on
Friday,
the
Vishal
Bhardwaj
and
Ekta
Kapoor
co-production
is
the
story
of
a
magician
and
witch.
Before
its
release,
it
garnered
too
much
of
attention
because
of
its
theme.