Holiday
-
A
Soldier
Is
Never
Off
Duty
has
concluded
the
first
week
with
a
brilliant
collection
at
the
Indian
Box
Office.
Beating
another
new
release
Filmistaan,
the
Akshay
Kumar
and
Sonakshi
Sinha
starrer
has
topped
the
domestic
business
chart.
The
movie
has
also
surpassed
Rs
50
crore
mark
in
just
five
days.
Now,
it
fast
heading
towards
Rs
100
crore
mark
in
the
second
week.
Holiday
is
one
of
the
most-hyped
Hindi
movie
of
2014
and
the
makers
of
the
did
a
massive
promotions
before
its
release.
Released
in
3500
screens
on
June
6,
the
movie
opened
to
a
decent
response
with
its
occupancy
ranging
between
40%
and
50%
on
Friday.
The
film
had
more
footfalls
in
multiplexes
than
in
single
screens.
On
its
opening
day,
the
movie
garnered
positive
response
from
both
film
critics
and
viewers.
The
word
of
mouth
was
expected
to
take
the
business
of
Holiday
upwards
on
Saturday.
As
predicted,
it
did
go
up,
but
the
growth
was
not
upto
the
mark.
The
film
showed
a
big
jump
on
Sunday.
The
business
of
the
movie
dropped
by
30%
on
Monday
and
it
continued
to
dip
on
the
following
weekdays.
Holiday
has
collected
Rs
68.31
crores
nett
at
the
Indian
Box
Office
in
the
first
week.
Its
breakup
is
Rs
12.08
cr
on
Fri,
Rs
12.46
cr
on
Sat,
Rs
16.85
cr
on
Sun,
Rs
8.10
cr
on
Mon,
Rs
7.09
cr
on
Tue,
Rs
6.18
cr
on
Wed
and
Rs
5.55
cr
on
Thu.
The
movie
is
expected
to
cross
Rs
100
crore
mark
in
the
second
week.
Having
made
superb
collection,
Holiday
has
beaten
the
record
of
Akki's
last
release
Boss,
which
has
raked
in
Rs
49.30
crores
nett
in
the
domestic
in
nine-day-extended
first
week.
However,
the
movie
was
expected
to
break
the
record
of
Akki's
2012
Blockbuster
movie
Rowdy
Rathore,
which
had
collected
Rs
Rs
79.52
crores
nett
from
2500
screens
in
the
first
week,
but
it
has
failed
to
do
so.