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New Bollywood release Ek Villain starring Sidharth Malhotra, Riteish Deshmukh and Shraddha Kapoor in leads, has concluded the first week with record breaking numbers at the Indian Box Office. Having crossed Rs 75 crore mark in seven days, the Ekta Kapoor-produced movie has beaten the records of big ticket movies like Holiday and Humshakals. Its per screen average is far better than that of Salman Khan's Jai Ho.
Ek Villain had been creating positive buzz, ever since it was announced. Its promos had garnered lot of curiosity for the film. In addition, the makers had several unique promotional strategies for the movie. Amidst lot of hype and expectations, the film released in 2539 screens in the domestic market on June 27 and received fantastic response. The film registered an average of 70% occupancy on Friday. It ran to packed houses in some centres in urban areas.
Despite getting positive response from the film critics and viewers, Ek Villain failed to show a big leap on Saturday. Instead of going upwards, its business dropped by a small margin. But the movie had a decent growth on Sunday. It was able to cross Rs 50 crore mark at the Indian Box Office in the first weekend. Its collection dropped by 50% on Monday and it continued to collapse on the following days.
Ek Villain has collected Rs 77.75 crores nett at the Indian Box Office in the first week. Its breakup is Rs 16.72 cr on Fri, Rs 16.54 cr on Sat, Rs 17.44 cr on Sun, Rs 8.10 cr on Mon, Rs 6.80 cr on Tue, Rs 6.40 cr on Wed and Rs 5.75 cr on Thu. In seven days, the film, which has been made on a whopping budget of Rs 40 crores, has recovered its production cost from its theatrical run and earned a good amount of profit share, which is almost equal to its budget.
In 2014, Ek Villain has become the second highest grosser movie in the first week after Jai Ho (Rs 88.58 crores). The Mohit Suri-directed movie has beaten the records of Akshay Kumar's Holiday and Saif Ali Khan's Humshakals, which have collected Rs 68.31 crores nett and Rs 56.23 crores nett respectively at the Indian Box Office in the first week.
The Sidharth Malhotra, Riteish Deshmukh and Shraddha Kapoor starrer is now fast heading towards Rs 100 crore in the domestic market. Ek Villain needs Rs 22+ crores to cross this magical mark and the movie will achieve these numbers in its second weekend, even if its business drops by 50%. But the film has two new competitors like Bobby Jasoos and Lekar Hum Deewana Dil, which are likely to slow down its business in its second week.