Mary
Kom
which
was
released
in
about
1,800
screens
in
India
and
raked
in
Rs.28.32
crore
in
the
opening
weekend
with
maximum
collections
from
Delhi
and
Mumbai.
However,
trade
analysts
said
that
the
film
is
going
houseful
in
Assam
and
Meghalaya,
but
the
overall
contribution
to
the
Box
Office
earnings
from
the
region
is
just
one
percent.
The
biopic
about
the
Olympic
medal-winning
boxer
M.C.Kom
hit
72
cinemas
in
Assam
and
just
two
in
Meghalaya.
The
contributions
from
that
area
is
not
much.
"The
subject
of
the
film
is
known
and
Mary
is
from
the
northeast,
so
naturally
there
are
sentiments
attached," a
distributor
from
Assam
told.
"There
were
many
students
who
watched
it
on
the
first
day
itself.
In
both
Assam
and
Meghalaya,
the
shows
were
houseful.
Many
were
left
inspired
and
clapped
in
the
end
of
the
film
too," he
added.
Arunachal
Pradesh,
Nagaland,
Manipur,
Mizoram,
Tripura
and
Sikkim
has
a
handful
of
operational
cinema
halls
but
the
contributions
from
this
region
is
mere
one
percent.
"The
Assam
government
is
trying
to
pull
the
crowds
by
exempting
entertainment
tax
on
Mary
Kom.
But
only
one
percent
contribution
was
made
to
the
domestic
box
office
collection," said
the
distributor.
Assam's
Ashiq
Zaman,
a
government
official,
watched
it
on
the
first
day
and
said
it
is
"inspiring",
but
he
was
not
too
convinced
with
Priyanka
Chopra
in
the
title
role.
"Northeast
states
are
hardly
highlighted
in
mainstream
cinema,
so
I
wanted
to
see
how
they
would
present
Manipur
and
its
people.
Priyanka
has
done
well,
but
it
was
like
watching
Tom
Hanks
(Hollywood
actor)
playing
Muhammad
Ali
(former
African
American
boxer)," said
Zaman.
"There
were
lot
of
Manipuri
people
in
the
audience.
About
50
percent
of
the
audience
must
have
been
Manipuri
who
are
staying
in
Assam," he
added.
Meanwhile,
producers
are
trying
to
release
the
film
in
Kom's
hometown,
where
around
60
to
70
films
in
Meitei
language
are
made
in
a
year.
But
Hindi
films
screenings
are
banned
since
early
2000
due
to
an
insurgent
groups'
diktat.
"Manipur
release
was
initiated
earlier,
but
there
was
no
positive
response
as
Hindi
films
are
not
screened
there.
However,
all
efforts
are
in
the
direction
of
getting
a
theatrical
release
in
Manipur,"
said
a
source
from
Viacom18
Motion
Pictures.
The
film
has
opened
to
positive
reviews
down
south.
"It's
a
hit
in
the
multiplexes,
but
not
in
smaller
markets
as
audiences
here
favour
watching
a
male
superstar's
Hindi
film,"
said
trade
analyst
Trinath.
Omung
Kumar's
directorial
debut,
which
was
co-produced
by
Sanjay
Leela
Bhansali
and
Viacom18
Motion
Pictures,
is
minting
money
in
metro
cities.
"Maximum
business
is
from
Mumbai
and
Delhi.
It
should
be
able
to
earn
Rs.45
crore
in
one
week
at
least.
The
subject
and
Priyanka's
performance
are
the
highpoints
of
the
film,"
said
Rajesh
Thadani
of
Multimedia
Combines.