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Ketan Mehta's dream project which finally saw the light of day has been beautifully filmed and is breath-taking as an art cinema. Those of you who would value a good story will definitely like Rang Rasiya. The fact that the team was a little late in promoting the film has affected it in a very bad way though.
The film managed to collect only Rs 60 lakhs on the opening day where as The Shaukeens which released on the same day and is no good compared to Rang Rasiya managed to rake in Rs 5 crores all because of it's good promotional strategies. The film opened to just 5% occupancy. Even the screen count of The Shaukeens was far greater Rang Rasiya's screen count, the latter released in 900 screens.
Even on the second day of the release, Saturday collections of Rang Rasiya was just Rs 75 lakhs. A very small growth was seen on the second day but thanks to the good word of mouth promotion, the film managed to garner more attention on Sunday and therefore managed to rake in Rs 1 crore.
So the three days total collections results in Rs 2.35 crores. If you compare this with the making cost, it is very less but seeing the improvement in Sunday's collection and hopefully with some more word of mouth promotions the film's collections at the Box Office may slowly increase but the movie has just one week to recover it's making cost for on November 14th; Ranveer Singh, Parineeti Chopra, Govinda and Ali Zafar's Kill Dil is releasing.
Detailed Box Office Collection:
Friday: 60 Lakhs (Approx)
Saturday: 75 Lakhs (Approx)
Sunday: 1 Crores (Approx)
Well, let's see if Rang Rasiya will make any significant collections at the Indian Box Office by November 14th.