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Happy Ending starring Saif Ali Khan and Ileana D'Cruz has had one of the worst opening Box Office collection possible, especially for a commercial film superstar. The film has minted only Rs 4 crores at the Indian Box Office.
Trade experts had expected the film to at least gross Rs 5-8 crores but unfortunately it failed to do so, there by not even crossing the Humshakals opening collection amount of Rs 12 crores.
The Saif, Riteish and Ram Kapoor starrer was made fun of, got a lot of negative reviews and was called one of the worst films in Bollywood, yet the film managed to gross Rs 12 crores on day one and Happy Ending, even after getting positive reviews and some positive word of mouth promotion, it only garnered Rs 4 crores due to the low occupancy rate in theatre.
The film was targeted at urban youth and was expected to do well in metropolitan cities like Bangalore, Mumbai, Delhi, Kolkata and Pune, but sadly it did not have much affect there. People are not interested to see Saif on big screen, they think it will be another Humshakals but what people are not realizing is that is a decent rom-com that'll be a great weekend timepass.
Rohit Jaiswal, exhibitor and distributor from Kolkata, tweeted, "Multipx aprx 20%, single scrns 12% avg ocuupancy fr #happyending, sala ye november mahina rula dega humlogo ko no sale, all exibitrs in loss."
Friday being a working day might have affected the occupancy rate, but having released in over 2500 screens, the film has done better business on day 2, Saturday, being the weekend off. The film has garnered over Rs 5-6 crores at the domestic market on Saturday bringing the total Box Office collection at the end of day 2 to Rs 10 crores.
Read the different critics review of Happy Ending movie and decide if it's worth another watch...
The film does exceedingly well on the craft front as it moves away from conventional techniques but fails to add a new dimension on the content front. But, you can always watch it for clever one liners and sharp jokes. It's positively, certainly and definitely a fun film.
It's easy to see why Happy Ending doesn't work after all. This is a film that wants to be many things all at once - a rom-com between a fading star and the next big thing, also a clever satire on Bollywood. It's overlong at 135 minutes, and on occasion dreadfully boring.
I'm going with a generous two out of five for Happy Ending. You'll only be truly happy at its ending.
In her review of Saif Ali Khan's latest film Happy Ending, film critic Anupama Chopra says that the film isn't half as clever or charming as it needed to be. Happy Ending, which also stars actors Govinda, Ileana D'Cruz and Kalki Koechlin, is a spoof on romantic-comedy genre. She says, "What Scream did for the horror genre, Happy Ending wants to do for rom-com." She gave the film two stars out of five.
Our filmmakers have for sometime now given up on an engaging storyline, investing instead on stars to bail them out. However, this strategy no longer seems to be working. Shoddy writing makes even the most well-cast film insufferable.
‘Happy Ending' which aspires to be a romantic comedy has an insipid romantic track and a very, very flimsy humour track as well.
Happy Ending doesn't know what to do or say. It isn't even sure whether it's trying to be a feelgood comedy or an exercise in clichés. Hopefully, it's just a one-off for Nidimoru and DK because they're capable of much better.
Happy Ending works as a feel-good, frothy movie. But as a romantic comedy it rehashes the familiar ingredients with few new additions. In Armaan's words, it's barely 'hatke'.
In an era of mindless 100 crore films showcasing exaggerated kicks, punches, unnecessary item numbers and impractical love stories, Happy Ending is refreshing, pleasant, different and worth a watch!
Movie review: Happy Ending - A series of been-here, seen-this moments and a wasted opportunity.
It is definitely a good watch, especially if you go with your loved one. It has clean humour, without any glaring sexual innuendos and would be a good film to watch with your family as well!
Overall, the film offers a generous dose of laughter, some stunning locations that are a treat to watch and a refreshing comeback of Bollywood's ‘Hero Number One', among others. Directors Raj Nidimoru, Krishna DK have managed to provide a fresh perspective to an otherwise drab storyline. So while the film mocks other films that cater to the ‘masses' (their words, not ours) and aim at giving you three hours of paisa-wasool entertainment, Happy Ending follows the same trail too. Does that make it a paisa-wasool entertainer then? Oh yes!