Jai Ho: Hit Or Flop - A Trade Analysis

Even though, Jai Ho has the potential to become the biggest film of the year, the trade nucleus of the industry have mixed expectations about the film. Some think it may work big time with the masses and some think it may not!

The film, directed and co produced by Sohail Khan, has already made profits for the producer and it is now the distributors' turn to test their luck. Sohail sold all the rights of the film to Eros International for a whopping 120 crores. Jai Ho is made on a budget of 60 crores Indian Rupees, excluding Salman Khan's remuneration.

We heard that Salman didn't take any remuneration for Jai Ho as it is his home production. The film is scheduled to release in 5000 screens across the country. Film will be screened in almost 600 screens in abroad. Foreign distributors expect huge profits as the film releases in US, Australia and UK and Persian Gulf where Dabangg Khan enjoys a mammoth fan following.

PVR Limited is going to run the film on 80 percentage of their total screens as there are no other major releases this week. The head operating officer of PVR, Gautam Dutta opines, " The kind of sentiments Jai Ho reflects will connect with the markets like UP but metros like Delhi and Mumbai has a softer response to the movie."

Some trade experts are cynical about the movie's business. They opine that the film will collect in centres such as UP where Salman enjoys a huge fan following but in other centres, the response has been just lukewarm. They feel that Jai Ho songs are not up to the mark and this may work against the movie's success and popularity.

In cinema, anything can happen ! Well, we wish Sallu's Jai Ho a great run in both single screens and multiplexes.