Dum Laga Ke Haisha Box Office collections are staggeringly low for such a good movie, this shows how important a good promotion does to a movie.
Dum Laga Ke Haisha starring Ayushmann Khurrana and Bhumi Pednekar opened to rave reviews but a below average box office collections. The film opened to just Rs 1.11 crores at the domestic market.
The makers had announced that they would release the movie in international markets depending on it's performance here. Wonder what decision the makers have taken now, as the movie is really good and probably just need a good promotion to make people aware of this good movie.
The first weekend collections of the film was an improvement compared to the opening day and so it resulted in a collection of Rs 6 crores approximately by the end of the first weekend.
Monday collections were surprisingly good owing to good word of mouth promotions. Trade analyst Taran Adarsh tweeted, "#DumLagaKeHaisha records more footfalls on Mon [35% to 40%] when compared to Fri at most cinemas. Bravo!"
He further reported the total collections till Monday, "#DumLagaKeHaisha passes crucial 'Monday test'. Fri 1.11 cr, Sat 2.13 cr, Sun 2.85 cr, Mon 1.08 cr. Total: ₹ 7.17 cr. India biz."
Tuesday collections are said to be good as well, so if the predictions are right then the movie will collect over Rs 1 crore and the total Box Office collections will then be Rs 8.17 crores.