Dum
Laga
Ke
Haisha
Box
Office
collections
are
staggeringly
low
for
such
a
good
movie,
this
shows
how
important
a
good
promotion
does
to
a
movie.
Dum
Laga
Ke
Haisha
starring
Ayushmann
Khurrana
and
Bhumi
Pednekar
opened
to
rave
reviews
but
a
below
average
box
office
collections.
The
film
opened
to
just
Rs
1.11
crores
at
the
domestic
market.
The
makers
had
announced
that
they
would
release
the
movie
in
international
markets
depending
on
it's
performance
here.
Wonder
what
decision
the
makers
have
taken
now,
as
the
movie
is
really
good
and
probably
just
need
a
good
promotion
to
make
people
aware
of
this
good
movie.
The
first
weekend
collections
of
the
film
was
an
improvement
compared
to
the
opening
day
and
so
it
resulted
in
a
collection
of
Rs
6
crores
approximately
by
the
end
of
the
first
weekend.
Monday
collections
were
surprisingly
good
owing
to
good
word
of
mouth
promotions.
Trade
analyst
Taran
Adarsh
tweeted,
"#DumLagaKeHaisha
records
more
footfalls
on
Mon
[35%
to
40%]
when
compared
to
Fri
at
most
cinemas.
Bravo!"
He
further
reported
the
total
collections
till
Monday,
"#DumLagaKeHaisha
passes
crucial
'Monday
test'.
Fri
1.11
cr,
Sat
2.13
cr,
Sun
2.85
cr,
Mon
1.08
cr.
Total:
₹
7.17
cr.
India
biz."
Tuesday
collections
are
said
to
be
good
as
well,
so
if
the
predictions
are
right
then
the
movie
will
collect
over
Rs
1
crore
and
the
total
Box
Office
collections
will
then
be
Rs
8.17
crores.