Kesari
Box
Office
Prediction
Day
1
According
to
trade
analyst
Girish
Johar,
Akshay
Kumar's
Kesari
is
expected
to
mint
a
mammoth
opening
of
Rs
25
crore
at
the
box
office.
A
Big-Budget
Vehicle
"Kesari
is
one
of
the
costliest
films
of
Akshay
Kumar.
From
the
trailer,
it
looks
like
a
big
screen
extravaganza.
It
is
coming
on
Holi
which
is
a
festive
holiday
and
it
will
surely
light
up
the
screens.
Whatever
we
have
seen
in
terms
of
promotion,
the
scale
of
the
film
is
quite
big," said
Johar
to
Indian
Express.
Kesari
Could
Be
Akshay
Kumar's
Highest
Opener
"Everyone
is
looking
forward
to
watching
it
on
the
70mm
screen.
It
has
ticked
all
the
boxes.
They
are
targeting
more
than
3500
screens
across
the
country
and
also
it
is
an
extended
weekend.
So,
it
will
definitely
have
a
great
opening.
I
peg
it
at
Rs
25
crore.
It
has
all
the
makings
of
Akshay
Kumar's
highest
holiday
opener."
Kesari
Is
Expected
To
Have
A
Smooth
Sail
Girish
Johar
further
added,
"Akshay
Kumar
coming
to
action
after
a
long
time
has
left
everyone
excited.
Karan
Johar
has
joined
hands
for
a
story
which
has
never
been
told
and
resonates
with
the
Indian
audience.
It
is
going
to
find
easy
takers
and
is
set
up
for
a
great
start.
Anurag
Singh
has
given
a
massive
hit
Punjab
1984
in
Punjabi
cinema.
Kesari
has
similar
sensibilities
so
I
am
expecting
a
smooth
start
for
it."
This
Might
Work
In
The
Film's
Favour
"The
audience
is
looking
forward
to
watching
new
content
as
last
week
there
was
no
big
release.
This
gap
will
also
help
Kesari.
It
is
a
mass
entertainer
just
like
Simmba
which
will
serve
the
hardcore
action
loving
commercial
audience."
Mard
Ko
Dard
Naho
Hota
Box
Office
Prediction
Day
1
On
the
other
hand,
after
winning
accolades
and
awards
at
many
film
festivals,
Mard
Ko
Dard
Nahi
Hota
is
getting
a
theatrical
release
and
is
expected
to
collect
around
Rs
1-2
crore
on
Day
1.
The
Film's
Concept
Is
Being
Liked
By
The
Youth
An
Indian
Express
report
quoted
Girish
Johar
as
saying,
"Mard
Ko
Dard
Nahi
Hota
has
shaped
up
quite
well.
Youngsters
are
relating
to
the
trailer
very
well.
The
concept
is
being
liked.
It
is
being
looked
at
as
a
tight
release
targeting
only
the
youth.
It
is
a
specific
targeted
release,
definitely
not
as
wide
as
its
counterpart
Kesari."
Mard
Ko
Dard
Nahi
Hota
Is
Being
Looked
At
As
A
Desi
Deadpool
"The
promos,
as
well
as
early
reviews,
have
set
a
specific
target
audience
for
this
film.
People
are
also
looking
at
it
as
the
desi
version
of
Deadpool.
It
may
earn
something
between
Rs
1-2
crore,"
added
Girish.
On
Kesari
VS
Mard
Ko
Dard
Nahi
Hota
Girish
Johar
said,
"The
first
choice
will
be
Kesari
even
if
it
is
not
that
good."