Ranbir Kapoor Joins Wifey Alia Bhatt For New Campaign Directed By Karan Johar. Deets Inside

It's difficult to keep calm as Ranbir Kapoor and Alia Bhatt have joined hands for a new project. FabriCare - High-Performance Fabrics by D'Decor launched a new campaign featuring Bollywood stars Ranbir Kapoor and Alia Bhatt Directed by Karanar under Dharma 2.0 andised by 82.5 communications, the campaign celebrates FabriCare's innovative fabrics that require no protection amidst everyday home drama.

Bollywood Glamour Meets Practicality

The campaign showcases how FabriCare's advanced fabric technology can withstand spontaneous celebrations, lively parties, or simple daily mishaps. The fabrics are stain-resistant, spill-proof, easy to maintain, and more, ensuring homes stay ready for any situation. This year’s focus includes FabriCare's Easy Clean technology on curtains as well as sofa fabrics and introduces a new range of super soft 100% Blackout curtains.

Ranbir Kapoor shared his excitement about the collaboration: "Collaborating with FabriCare has been a fantastic experience. The fabrics are not only stylish but also incredibly resilient. I feel it's a real need of the hour – people want their homes to be beautiful but don't want to compromise on their lifestyle or experiences. FabriCare goes a long way in helping them do that. I am very excited to be a part of the FabriCare journey and I'm looking forward to a long association."

Ranbir Kapoor-Alia Bhatt New Ad Film Directed By Karan Johar

The ad film features Ranbir Kapoor and Alia Bhatt playfully presenting everyday scenarios that can cause chaos in a home, showing how FabriCare's fabrics effortlessly handle these situations while keeping the home looking pristine. The visual appeal blends Bollywood flair with practical solutions for home furnishings.

Director Karan Johar commented on his experience: "Working on this campaign with FabriCare has been an exhilarating experience. The concept of illustrating how high-performance fabrics can handle the drama of everyday life in a Bollywood style was both challenging and rewarding. Ranbir and Alia brought an incredible energy to the project, making it a truly memorable collaboration."

Alia Bhatt also expressed her enthusiasm: "I'm thrilled to continue my association with FabriCare by D'Decor for a second year. This new campaign highlights the brand's commitment to quality and innovation and captures how these home fabrics can handle life's surprises with ease. It's been a wonderful experience being part of the FabriCare family."