Want To Smell Like RK? Ranbir Kapoor Spills The Secret About His New Perfume Launch

Ranbir Kapoor's premium lifestyle brand, ARKS, has ventured into the world of fragrances with its debut scent, ARKS Day. Known for its sophisticated take on everyday, ARKS now extends its minimalist philosophy to perfumes. This new fragrance embodies the brand's ethos of quiet confidence and understated elegance.

ARKS Day is designed as a gender-neutral fragrance that complements the brand's timeless values. It features a fresh citrus aroma with woody undertones and concludes with a musky finish. The scent aligns with ARKS' principles of simplicity and balance, offering an olfactory extension of the curated lifestyle the brand promotes.

Expanding Horizons with Scent

This launch signifies ARKS' entry into a new sensory chapter, broadening its offerings from tangible textures to evocative scents. Each fragrance is crafted to enhance the curated wardrobe and lifestyle that ARKS stands for. The introduction of ARKS Day marks a strategic move in expanding the brand's influence beyond apparel and sneakers.

Founder Ranbir Kapoor shared his thoughts on this new venture: "ARKS Day brings back a lot of memories from my childhood-the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry their world with quiet strength."

A Strategic Step Forward

Abhinav Verma, Co-founder & CEO of ARKS, explained the significance of this launch: "ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It's a strategic step-extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers."

The launch is accompanied by a campaign film reflecting the brand's effortless coolness and quiet confidence. For the first time, ARKS shares the story behind creating their fragrance through this campaign. The campaign features founder Ranbir Kapoor alongside 'ARKS Insiders', including Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).

This fragrance launch represents a natural progression in ARKS' journey towards shaping a lifestyle brand that transcends clothing into personal experiences. By introducing ARKS Day, the brand aims to deepen consumer engagement through elevated sensory experiences.