Anuradha Prasad on Zindaggi Rocks
Courtesy:
IndiaFM
Friday,
October
06,
2006
Anuradha
Prasad
is
a
big
name
in
news
and
current
affairs.
After
making
her
foray
in
television
entertainment
she
is
all
set
with
her
vision
through
film
production.
Anuradha's
BAG
films
is
all
set
to
release
their
first
film
Zindaggi
Rocks
in
October.
Producer
Anuradha
Prasad
speaks
to
IndiaFM
about
her
film
and
future
plans.
When
and
how
did
this
idea
of
producing
a
film
come
to
you?
Doing
a
film
was
always
in
our
scheme
of
things.
As
you
know
BAG
is
a
content
generation
and
integration
company
so
it
was
the
most
logical
step
for
us.
Our
USP
is
content
of
all
genres
on
all
platforms
so
we
do
news,
current
affairs,
daily
soaps,
music
shows
and
game
shows.
We
work
on
television
and
mobile
as
well
so
it
was
just
a
logical
extension
for
us.
I
am
a
firm
believer
that
content
is
king.
Today
maybe
the
distribution
platform
is
ruling
but
content
will
be
ruling
tomorrow
and
that's
very
clear.
What
made
you
to
choose
Tanuja
Chandra
as
director
of
your
first
film?
She
came
up
with
the
story
for
which
Sushmita
agreed
to
do.
I
think
no
one
could
have
performed
better
than
her.
So
everything
fell
in
place.
Everything
happened
together
and
for
the
best
in
a
most
positive
manner.
Did
you
also
involved
in
the
casting
process?
Yes
obviously
because
when
you
start
doing
a
film
then
you
have
to
get
involved
into
everything.
It's
a
different
medium
than
television.
In
television
if
you
can
go
wrong
you
are
able
to
rectify
but
in
films
you
can't
do
it.
You
have
to
do
it
much
ahead
of
time.
You
have
to
think
about
its
look
and
for
me
the
look
of
the
film
is
very
important.
Fortunately,
everything
fell
in
place.
We
as
producers
did
not
make
any
kind
of
compromise,
not
in
introduction
or
promotion.
So
far
as
a
producer
we
did
everything
that
was
important
for
our
film.
Tanuja
is
mainly
known
for
her
feministic
subjects,
so
it
just
happened
to
be
a
female
oriented
film
or
you
wanted
to
begin
with
the
same?
No
it
was
not
that
I
wanted
to
begin
with
female
oriented
film
but
I
was
very
clear
that
whatever
content
goes
out
from
our
production
banner,
it
has
to
be
extremely
thoughtful.
I
want
to
do
commercial
films
with
good
content
and
that
is
my
clear
vision
and
that's
what
we
have
designed
here.
So
there
was
no
female
oriented
subject
in
my
mind
rather
it's
a
great
drama
which
has
a
human
angle
and
whether
it's
been
played
by
a
female
or
a
male
it
wouldn't
have
matter.
Here
in
this
story
the
context
is
important
and
it's
been
played
by
a
female
actor
because
it
is
a
mother
and
son
relationship.
We
have
tackled
with
that
aspect
of
human
relationship.
Tell
us
something
about
its
music.
The
music
is
rocking
because
Anu
Malik
has
done
a
really
good
job.
Apart
from
typical
commercial
sense
the
rock
songs
because
she
is
a
rock
star
in
the
film
and
the
songs
have
to
justify
her
image.
Anushka
has
sung
beautifully
and
its
rocking
the
music
charts.
There
are
two
melodies
in
the
film.
Even
the
remix
version
which
is
not
in
the
promos
is
really
nice.
I
firmly
believe
that
for
a
good
Indian
commercial
film
music
is
very
important.
You
have
to
put
your
heart
and
soul
towards
the
music
which
we
all
have
done.
Now
the
film
is
complete
and
ready
for
release.
Are
you
satisfied
with
the
way
film
has
shaped
up?
Off
course!
I
am
happy,
but
happiness
is
one
thing
and
being
satisfied
is
another.
As
somebody
from
the
creative
field
I
will
never
be
satisfied
because
the
day
I'll
get
satisfied,
I'll
be
dead
so
there
is
nothing
called
satisfaction
for
me
ever.
I
always
like
to
raise
the
bar
within
myself.
That's
the
way
it
was
because
you
must
understand
and
appreciate
what
is
my
grounding.
My
personal
grounding
is
from
television
and
when
I
moved
into
full
time
entertainment
television
before
that
I
have
been
in
news
and
current
affairs
so
my
vision
is
completely
differ
rather
I
haven't
come
from
the
limited
vision.
I
will
never
be
ever
satisfied
because
I
would
always
like
to
have
something
more.
Since
you
are
into
production
and
producing
a
lot,
would
you
like
to
go
behind
the
camera?
Right
now
I
haven't
really
thought
of
that
because
when
you
run
a
corporate
structure
and
you
have
lot
of
pressure.
Whereas
a
director
has
to
think
one
thing
so
right
now
there
is
no
plan
to
get
into
direction
but
my
creative
inputs
are
there
while
designing
the
film.
As
I
said
earlier
that
my
grounding
and
my
views
are
little
different.
I
am
not
saying
this
only
because
I
am
a
producer
but
also
because
I
come
with
that
view
and
experience.
I
give
my
inputs
whether
the
director
likes
it
or
not.
What
is
your
expectation
from
this
film?
I
have
made
a
product.
This
is
my
first
Hindi
film
so
I
am
not
going
with
great
expectations.
If
people
appreciate
it
then
I'll
be
extremely
happy.
If
they
do
not,
I
would
say
ok
it's
my
first
time.
Lot
of
big
films
releasing
at
the
same
time
so
don't
you
think
your
movie
will
sidelined
in
the
presence
of
big
movies?
My
movies
releasing
post
Diwali
and
Eid
and
there
are
big
movies
too.
But
we
still
get
a
gap
of
two
weeks.
If
my
movie
is
good
then
it
will
work
because
you
are
in
scenario
where
multiplexes
have
3-4
screens.
I
think
my
film
will
stand
out.
It
is
a
known
fact
that
female
oriented
films
have
failed
at
the
box-office,
why
do
you
think
your
film
will
work
in
any
case?
Yes
that
is
very
traditional
way
of
looking
at
a
thing
and
that's
the
bitter
truth
or
bitter
reality
whatever
you
can
say.
But
my
film
is
not
female
oriented.
It
is
based
on
mother
and
son
relationship
so
the
hero
is
the
story
of
my
film.
What
after
Zindaggi
Rocks?
There
are
some
more
films
lined
up.
We
are
releasing
our
Punjabi
film
Mannat
at
the
same
time.
It's
a
beautiful
love
story
in
Punjabi
starring
Jimmy
Shergill
and
Kulraj
Randhawa.
Two
of
our
movies
are
releasing
on
the
same
day
which
I
think
is
rare
in
the
Indian
film
industry.